Brand & New Podcast
Protecting Your Brand Identity in the Age of AI
Published: June 30, 2026
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Guest
Justin Pierce Venable LLP USA
Artificial intelligence (AI) is transforming how brands are built, but it’s also making them easier to imitate. From voice cloning and deepfakes to synthetic endorsements and digital impersonation, the lines between authentic and artificial are becoming increasingly blurred.
In this episode of Brand & New, host Willard Knox speaks with Justin Pierce, Partner and Co-Chair of Intellectual Property at Venable LLP (USA), about how AI is reshaping brand protection. They explore why protecting a brand now extends well beyond trademarks, what organizations and individuals should be doing today to safeguard their identities, and how businesses can become “AI-ready” as technology and the legal landscape continue to evolve.
This episode of Brand & New is sponsored by Venable LLP.
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About Brand & New
Our hosts discuss compelling business and legal topics relating to intellectual property, innovation, technology, and change with an international roster of influential experts and industry visionaries.
Brand & New guests contribute to this podcast in their personal capacity, and the opinions expressed (or experiences shared) are their own. They do not purport to reflect the views or opinions of INTA or our members.
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