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AI Washing: An Emerging Topic

Foto: Leo Aversa

Hannah Fernandes DI BLASI & PARENTE Rio De Janeiro, Brazil Unfair Competition Committee

Vera Glonina_Resized

Vera Glonina Leason Ellis White Plains, New York, USA The Trademark Reporter Committee

William J. Morris Downs Rachlin Martin Burlington, Vermont, USA

Andreas Seling

Andreas Seling DORDA Rechtsanwälte GmbH Vienna, Austria Unfair Competition Committee

A Working Group of INTA’s Unfair Competition Committee has conducted a survey into the practice of “AI washing”—where companies exaggerate the use of AI in their business—and whether such claims may constitute unfair competition.

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INTA Formalizes Collaborations with Four Leading UK Intellectual Property Organizations Ahead of the 2026 Annual Meeting

INTA’s 2026 Annual Meeting will convene more than 10,000 business and IP leaders from 134 jurisdictions, spanning academia, industry, government, and private practice.

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