About INTA

2026–2029 Strategic Plan

The International Trademark Association (INTA) is a global association of brand owners and intellectual property (IP) professionals committed to elevating the understanding of and respect for IP rights to foster consumer trust, economic growth, and societal transformation. 

1. Champion the Value of IP in Support of Brands and Consumers

  • Advocate for harmonization, simplification, accessibility, and integrity of IP protection
  • Defend and enforce IP rights
  • Promote and reinforce the economic impact of IP
  • Embrace transformation and change

2. Drive the Advancement of Members and the Association

  • Guide and empower members as the business and legal environment transforms
  • Transform the member experience
  • Build the INTA of the future

3. Be a Responsible Corporate Citizen Within the IP Community

  • Uphold principles of belonging and inclusion
  • Promote environmental, social, and governance (ESG) principles and sustainability
  • Communicate the value of IP to the public

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