What happens when budget-friendly alternatives become a cultural movement? Earlier this year, Brand & New delved into the rise of “dupe culture”—a Gen Z-driven shift that’s reshaping retail and brand loyalty.

In this excerpt from that podcast interview, David Lipkus, who ...specializes in retail and fashion law, sheds light on the legal differences between #dupes and #counterfeits.

Mr. Lipkus will moderate a Leadership Meeting session on this evolving issue titled Navigating the ”Dupe” Dilemma: Protecting Your Brand in the Age of Imitation (Wednesday, November 19, 10:00 am–11:00 am). The session will dissect the emergence and implications of dupe culture.

Read more: https://loom.ly/PWdfTFE

Register today: https://loom.ly/JigN71Q #LM2025

On October 20th, the International Trademark Association (INTA) successfully hosted a seminar on Trade Dress Protection in Beijing. The event brought together over 40 experts from courts, brands, and intellectual property agencies to discuss the domestic and international differences in trade dress... protection pathways.

In the keynote speech, INTA’s Chief Policy Officer, Heather Steinmeyer, emphasized the importance of protecting trade dress for businesses. She noted that such protection not only helps prevent consumer confusion but also safeguards a brand’s reputation from being improperly leveraged or diluted. Trade dress protection is seen as a core tool for maintaining a company’s goodwill and value.

The Port of Santos in Brazil became the stage for an impactful collaboration between brands and customs authorities during the INTA Training Session – “How to Identify Counterfeit Products.”

Organized by INTA’s Anti-Counterfeiting Committee (ACC), the session brought together ...customs officials and representatives from leading global brands including Johnson & Johnson, Kenvue, Novo Nordisk, John Deere, Natura & Avon, Beiersdorf, Netflix, LEGO, PUMA, and New Era Caps for a practical, hands-on exchange focused on identifying counterfeit goods in commercial shipments.

Held at the Customs Office of the Port of Santos, the event strengthened cooperation between enforcement authorities and brand owners, enhancing efforts to protect consumers, legitimate businesses, and the economy.

Special thanks to Mariana Benfati and Natália Gigante for their leadership, coordination, and dedication, and to all participating experts for their valuable contributions to this important initiative.

What happens when #counterfeiting, #crypto, and #trademarks collide? This episode of Brand & New takes you inside the fast-moving world of Web3, where brand protection meets blockchain.

Host Willard Knox chats with @Moish Peltz, Co-Managing Partner at Falcon Rappaport & Berkman ...LLP (USA), about the opportunities, and risks, facing companies in decentralized digital spaces.

From NFTs to stablecoins to enforcement strategies that actually work, in this episode of Brand & New you’ll learn why #blockchain is reshaping how brands defend their identities online: https://loom.ly/95hyz7I

The Wild West of Web3 - International Trademark Association

This episode of Brand & New takes you inside the fast-moving world of Web3, where brand protection meets blockchain.

www.inta.org

Don't miss this session: Trademark Watching & Enforcement in a Dynamic Landscape!
Monday, October 27, 2025 | 12:00 pm–1:30 pm ET | 9:00 am–10:30am PT

Protecting your brand in today’s fast-changing world is more critical than ever. Don’t miss this opportunity to hear ...from industry experts on:
🔸Effective trademark monitoring strategies
🔸Responding to online infringements
🔸Leveraging enforcement tools to safeguard your brand

Register today: https://loom.ly/jwys56k

#INTA #TMAs #TMATuesday

Looking to elevate your brand at the 2025 INTA Leadership Meeting? Maximize your exposure and engagement through custom Alliance Program sponsorships, starting at just $500.

Support INTA’s most noteworthy initiatives while gaining premium visibility and connecting with key ...decision-makers at the Leadership Meeting and beyond.

Contact [email protected] today to secure your spot and tailor a sponsorship that aligns with your brand goals.

Join us in Washington, D.C. and virtually on December 11, 2025 for a forward-looking, in-person event exploring how #AI is transforming design innovation across industries and legal systems. Discover how companies are using AI to generate and refine designs and hear from legal experts, #IP ...officials, and judges on enforcement and ownership challenges.

🔸Join us in-person: https://loom.ly/nqXQMo4
🔹Join us virtually: https://loom.ly/qiFDETg