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The Hangzhou Intermediate People’s Court has become the first court in China to rule that a virtual car in a video game constitutes “similar goods” to physical automobiles, reversing a first instance decision.
Read more in the #INTABulletin: https://loom.ly/cFv_ehE
The Supreme Court of India has upheld a pivotal verdict on likelihood of confusion, #trademark infringement, and #tradedress violation involving whiskey labels—setting a strong precedent for brand protection and consumer clarity.
Read more in the #INTABulletin: https://loom.ly/LRSN_CA
Event Sponsorship and Advertising For the Now and The Future
In a world of endless content and fleeting attention, sponsorship and advertising aren’t just promotional tools—they’re strategic levers for growth, trust, and transformation. Here’s why organizations should lean in:
...
📣 Reach the Right Audience, Right Now
Sponsorship and advertising are no longer about shouting into the void. With precision targeting, organizations can connect with hyper-relevant audiences at the perfect moment—driving real action.
🤝 Build Trust Through Association
Partnering with respected events, creators, or causes lends credibility. It’s not just about visibility—it’s about validation.
🌐 Create Cultural Moments
The best campaigns don’t just sell—they spark conversations. Sponsorships and ads can shape narratives, influence trends, and become part of the zeitgeist.
In 2025 and beyond, the question isn’t should you sponsor or advertise—it’s how strategically you’ll do it.
Ready to learn how to become an INTA event sponsor/advertiser? Email us at [email protected]
What’s the most memorable sponsor activation you have seen? Let us know in the comments! 👇
#BrandStrategy #MarketingLeadership #SponsorshipROI #AdvertisingTrends #PurposeDrivenMarketing #GrowthMindset #CMOInsights
Event Sponsorship and Advertising For the Now and The Future
In a world of endless content and fleeting attention, sponsorship and advertising aren’t just promotional tools—they’re strategic levers for growth, trust, and transformation. Here’s why organizations should lean in:
...
📣 Reach the Right Audience, Right Now
Sponsorship and advertising are no longer about shouting into the void. With precision targeting, organizations can connect with hyper-relevant audiences at the perfect moment—driving real action.
🤝 Build Trust Through Association
Partnering with respected events, creators, or causes lends credibility. It’s not just about visibility—it’s about validation.
🌐 Create Cultural Moments
The best campaigns don’t just sell—they spark conversations. Sponsorships and ads can shape narratives, influence trends, and become part of the zeitgeist.
In 2025 and beyond, the question isn’t should you sponsor or advertise—it’s how strategically you’ll do it.
Ready to learn how to become an INTA event sponsor/advertiser? Email us at [email protected]
What’s the most memorable sponsor activation you have seen? Let us know in the comments! 👇
#BrandStrategy #MarketingLeadership #SponsorshipROI #AdvertisingTrends #PurposeDrivenMarketing #GrowthMindset #CMOInsights
In the face of many challenges, not least of which are political instability and violence, the #trademark authorities in Haiti are working hard to provide a more predictable future for entrepreneurs and innovators, but they need help from others, including the international community.
...Read more in the #INTABulletin https://loom.ly/ntTjcIM
In the face of many challenges, not least of which are political instability and violence, the trademark authorities in Haiti are working hard to...
www.inta.org
Finance is the language companies use to measure the value of investments in brands and IP. In this interview, Brian Buss previews the Finance for Non-Finance Legal Professionals Workshop at the 2025 Leadership Meeting, explaining how the program empowers #intellectualproperty professionals to ...boost their financial fluency and how they benefit in their daily jobs by doing so. Read more in the #INTABulletin: https://loom.ly/SBFBFn0
#LM2025
70% of professionals say networking is essential for career growth—and we couldn’t agree more.
At the 2025 Leadership Meeting, we’re creating meaningful opportunities to connect, collaborate, and grow:
🔸 Business Development Excursions – Explore Hollywood, Florida ...while building relationships.
🔸 Table Topics – Dive into intimate conversations on key #IP issues with fellow professionals.
🔸 Receptions & Fundraisers – Connect with the community and give back with #INTA.
🔸 Business Development Lounge – A dedicated space to meet, mingle, and connect through relaxing activities.
Why wait? Join 1,320+ registrants already heading to Hollywood, Florida. Register today, link in bio. #LM2025
70% of professionals say networking is essential for career growth—and we couldn’t agree more.
At the 2025 Leadership Meeting, we’re creating meaningful opportunities to connect, collaborate, and grow:
🔸 Business Development Excursions – Explore Hollywood, Florida ...while building relationships.
🔸 Table Topics – Dive into intimate conversations on key #IP issues with fellow professionals.
🔸 Receptions & Fundraisers – Connect with the community and give back with #INTA.
🔸 Business Development Lounge – A dedicated space to meet, mingle, and connect through relaxing activities.
Why wait? Join 1,320+ registrants already heading to Hollywood, Florida.
Register today: https://loom.ly/JigN71Q #LM2025
The OIC is back! INTA is excited to announce that the Open Innovation Challenge (OIC) will be held in London at the 2026 Annual Meeting! Applications are now open. Don’t miss your chance to compete and win amazing prizes! Learn more, link in bio.