Amicus Brief

Playboy Enterprises, Inc. vs. Excite, Inc.

Published: January 12, 2001

Court

U.S. Court of Appeals for the Ninth Circuit

Our Position

Traditional principles of trademark law, including those regarding secondary meaning and the types of uses that can trigger infringement claims, apply to cases involving the Internet just as they do in more conventional contexts.

Outcome

The court agreed with INTA’s position.

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