Amicus Brief

Unilever N.V. v. Administrative Resolutions No. 537 of August 2010 and No. 241 of October 2010

Published: February 24, 2012


The Honorable Exchequer Court, First Chamber of Paraguay

Our Position

The decisions by Paraguay’s Industrial Property Directorate—rejecting registration of the slogan “Ensuciarce Hace Bien” (“Dirt is Good”) on grounds that is is contrary not only to public order, good customs and morals, but also the Constitution’s requirement to protect public health—demonstrate a need for developing reliable standards and guidelines for analyzing or determining what it means to be “contrary to health” in order to eliminate arbitrary rulings and to establish a framework on which future applicants can rely.