Escalator Going Down? A Global Perspective on Genericism

Published: May 29, 2020

A primary goal for brand owners is to have their brand on the mind and in the heart of consumers across the globe. But without adequate protection, a brand owner’s popularity may blur the line between the trademark and the product category.

Join us as experts from Germany, Hong Kong SAR, China, and the United States discuss how courts address genericism in their countries. Learn some dos and don’ts for brand owners to help ensure that their marks remain strong and protectable. Get an inside peek into the strategy adopted by Velcro Companies and see how protecting brand rights is not just the work we do, it also can be fun!