Gen Z Insights: Brands and Counterfeit Products—New INTA Study!

Published: May 1, 2019

Cynthia Smuzynska Gilead Sciences Inc. San Francisco, California, USA

INTA’s Impact Studies Committee is excited to announce that it recently completed its study, Gen Z Insights: Brands and Counterfeit Products, and will be releasing the findings on May 16. The study explores the relationship Gen Zers have with brands and counterfeit products across 10 key countries (Argentina, China, India, Indonesia, Italy, Japan, Mexico, Nigeria, Russia, and the United States).

Gen Z is the demographic cohort born between 1995 and 2010-immediately following millennials. As digital natives (born during the Digital Age), members of this group have been engaging with computers, the Internet, and other technologies since early childhood.

The study focused on individuals ages 18‒23, from a diverse range of economic backgrounds. Its scope of inquiry covered Gen Zers’ interactions with brands, attitudes and perceptions of counterfeit products, and factors influencing their purchase of fake goods.

The report provides fascinating insight into Gen Zers’ buying decisions-and a deeper understanding of how to engage with this group effectively and meaningfully.

Gen Z Insights: Brands and Counterfeit Products will be released to INTA members and the public following a press conference at INTA’s New York City Headquarters on May 16.

Watch Study Project Leader Scott Phillips as he shares his expectations for the report:

Mark Your Annual Meeting Calendar!

The study results will be discussed in great detail at INTA’s 2019 Annual Meeting on May 19, during Session CSU23 Gen Z Insights: Brands and Counterfeit Products. Get the details and register here.

Although every effort has been made to verify the accuracy of items in the INTA Bulletin, readers are urged to check independently on matters of specific concern or interest.