INTA’s Moscow Roundtable Report: What Innovation Means for Brand Owners

Published: March 15, 2018

David Aylen Managing Partner, Gowling WLG Moscow, Russia

Patrix IP Helpware (Patrix), one of the 2018 INTA Annual Meeting‘s Platinum Sponsors and the leading provider of intellectual property management software and services, has been exhibiting at the Annual Meeting since 1994. The company has clients worldwide who rely on its IP Management Software, dubbed Patricia, to run their firms from A to Z. With headquarters in Göteborg, Sweden, and Washington, D.C., and presence in Holland, the UK, Germany, France, South Africa, and Australia, Patrix counts on the global reach of the Annual Meeting to provide a one-stop shop for connecting with present and future clients alike.

Karin Hermansson took the helm as Patrix CEO this year, but previously worked with the company and attended her first-ever Annual Meeting as part of the Patrix team in Denver, Colorado, in 2000. She spoke with the INTA Bulletin about some of the reasons Patrix continues to exhibit each year and how that investment delivers a consistent return.

Why does Patrix exhibit at and sponsor the Annual Meeting each year?
The Annual Meeting is our biggest marketing event of the year. That’s simply because it attracts such a large crowd, with exactly the people we want to make aware of our system and services. In those four days, we reach out to both present and potential clients. It’s a place where you have a perfect mix of old and new business.

What makes the Annual Meeting unique compared with other conferences you attend during the year?
INTA’s Annual Meeting is undoubtedly the biggest, broadest IP venue. There are patent and regional conferences throughout the year that we attend, but they are much more specialized; at the Annual Meeting, you reach people across all fields of IP-not just trademarks. Most conferences do not have that broad reach.

What advice would you give to first-time exhibitors about how to maximize the benefits of the Annual Meeting?
Bring a large enough team with you. It’s going to be busy and you want to bring enough people to your stand as to take advantage of the fact that there are so many attendees that you want to reach out to. Secondly, enjoy yourself! It’s going to be a lot of fun; you’ll meet a lot of people, including other exhibitors, and you gain a lot of knowledge during those four days. And lastly, wear comfortable shoes.

What are you most looking forward to about the Seattle meeting?
We will organize a cocktail hour for our clients, and we have lots of appointments set up with new people. We take full advantage of the fact that we have a present and future client base there. We also are able to introduce present clients to future clients so that they can exchange information directly; that can be invaluable. It’s a huge networking opportunity for us to make connections for ourselves, as well as among others.

Click here to learn more about sponsoring the 2018 Annual Meeting.

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