Case Study Shows How Entrepreneur Behind KITCHENRAMA Protected IP Early

Major brands appreciate the need to protect their intellectual property (IP) as essential to their existing and future business plans. But this message is very often missed by entrepreneurs and owners of small and medium-sized enterprises (SMEs) who are focused on developing their ideas, establishing themselves in the market, and growing their businesses. The Public Information Committee (PIC) has been speaking to entrepreneurs and SMEs to find out how IP factored into their early business decisions as well as what the outcomes of those decisions were, and it has been publishing case studies to present the results.

Vikas Suri has been in business for nearly four decades, working with various international restaurants to build their brands in Asia. In the mid-1990s, Mr. Suri decided to launch a new business in India providing food service equipment. He called it KITCHENRAMA and he has grown the company over the last three decades into a leader in the commercial kitchen equipment supply industry.

In speaking to the PIC, Mr. Suri explains how he took steps to protect his IP from the outset of the business venture and offers his advice to those at the beginning of their business journey. He is based in India but the message is universal!

Read the KITCHENRAMA case study

Although every effort has been made to verify the accuracy of this article, readers are urged to check independently on matters of specific concern or interest.

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