INSIDE INTA Video: Why Brands Should Embrace CSR Initiatives

“Brands are shaping our world,” says Iris Gunther, INTA’s Manager, External Relations Enforcement, in the latest video in the INSIDE INTA series. Released during a week that celebrates Earth Day and World IP Day, the theme of which is “Innovate for a Green Future,” the video looks at why it’s more important now than ever for brands to participate in corporate social responsibility initiatives. Watch more INSIDE INTA videos on the Association’s Facebook, Youtube, Twitter, and LinkedIn platforms.