INTA Creates Brand Value Task Force

Published: April 20, 2018

The INTA Board of Directors recently approved the creation of a Brand Value Special Task Force, which will be composed of INTA members and non-members. Over the next two years, the Task Force will engage in focused research designed to provide a set of recommendations and action for INTA to pursue in relation to brand value and materials needed to explain brand value, brand equity and brand valuation to stakeholders, professionals, and consumers.