INTA Presents Gen Z Insights Study at World Trade Organization Forum

Published: October 16, 2019


At the World Trade Organization’s Public Forum 2019 last week, INTA members had the opportunity to bring attention to INTA’s recently-released study, Gen Z Insights: Brands and Counterfeit Products. Karen Fong (Keystone Law), Vice Chair of INTA’s Building Bridges Committee, moderated a panel on Gen Z insights to discuss young consumers’ perceptions around brands and counterfeits products and to highlight INTA’s Unreal Campaign. Joining her on the panel were INTA members Amandine Bavent (Kantar), Andrea Gerosa (ThinkYoung), and Lara Kayode, (O. Kayode & Co). Government officials, business leaders, and academics attended the panel discussion.