INTA President Meets with Government Officials in China

INTA President David Lossignol (second from right) recently visited China for an array of events and meetings about intellectual property-related challenges in China. Mr. Lossignol’s schedule included separate meetings with the China National Intellectual Property Administration, the Law Enforcement and Inspection Bureau of the State Administration for Market Regulations, and the Food and Drug Crime Investigation Bureau of the Ministry of Public Security. Additionally, he attended the China Trademark Festival in Yinchuan (above), where he gave opening remarks and discussed INTA’s Gen Z Insights: Brands and Counterfeit Products study at a session entitled “How brands build consumer trust across different generations and countries.”