INTA Releases ‘Brand Value Special Task Force Report’

INTA released a “Brand Value Special Task Force Report” on April 15, suggesting the critical role that trademark practitioners should play alongside financial and marketing professionals in brand valuation and evaluation exercises. The Report includes 20 findings and recommendations for in-house practitioners, outside counsel, and INTA; seven Expert Insights from the perspective of financial, legal, and marketing professionals; an Expert Insight on changing trends in consumer behavior; and a checklist of questions for brand professionals when discussing brand valuation and brand evaluation with stakeholders. To access the Executive Summary and the full Report (available only to INTA members), please visit here.