INTA’s Unreal Campaign Moves to Virtual Presentations

Published: May 1, 2020


INTA’s Unreal Campaign, which educates young consumers about the importance of trademarks and brands, and the dangers of counterfeit products, has gone virtual—for now! The switch from in-school to online presentations is in response to the COVID-19 crisis which has shut down schools around the world. Rachna Bakhru, Chair of the Middle East, Africa & South Asia Subcommittee of the Unreal Committee, kicked off the new approach with two presentations to 160 educators from two government agencies in India. Virtual student presentations are in the works. For more information about the Unreal Campaign, contact Catherine Shen, Associate, Strategic Partnerships and Unreal Campaign, at [email protected]