INTA’s Unreal Campaign Reaches Thousands of Students Virtually in India

Published: June 12, 2020


Taking the Unreal Campaign virtual has become second nature for Rachna Bakhru (RNA IP, India), Chair of the Middle East, Africa, and South Asia Subcommittee of the Unreal Campaign Committee. Since March 17, when the Campaign began making virtual presentations to young consumers to educate them about the dangers of purchasing counterfeit products, Ms. Bakhru has conducted four presentations on various virtual platforms—reaching over 1,800 young consumers and 160 teachers in India. To learn more about the Unreal Campaign and how you can bring the Campaign to your community virtually, contact Catherine Shen, INTA’s Strategic Partnership and Unreal Campaign Associate, at [email protected]