Press Releases

Austin Attorney Receives International Trademark Association Service Award for Efforts to Educate Young Consumers About Counterfeits

Published: November 20, 2019

New York, New York, November 20, 2019—The International Trademark Association (INTA) is pleased to announce Daniela Rojas, Consultant, Pirkey Barber PLLC, Austin, Texas, as a recipient of the Association’s 2019 Service Award for the Advancement of Association Objectives.

This newly established award is given to one or more individuals of an INTA member organization whose participation, efforts, and innovative thinking during the year have advanced substantive trademark and related intellectual property law and practice; committee or subcommittee objectives; or the strategic objectives of INTA.

Ms. Rojas has been instrumental in the Association’s efforts to fight counterfeiting, specifically through its Unreal Campaign to educate young consumers ages 14‒23 about the value of trademarks and brands, and the dangers of counterfeit products. She has participated in the Unreal Campaign since 2016 and currently chairs the Association’s Unreal Committee for the 2018‒2019 term. Prior to her involvement with the Unreal Campaign, Ms. Rojas was on the Trademark Administrators Committee and participated on project teams for various INTA events.

Under Ms. Rojas’s leadership, the Committee has exceeded its goal to conduct 90 student presentations and reach 8,000 students globally during the 2018‒2019 term, and has engaged an increasing number of young consumers through an ambitious social media strategy.

“Ms. Rojas has been a true champion of the Unreal Campaign, passionately encouraging INTA members to participate in it around the world,” said INTA President David Lossignol. “Her commitment as a change agent is helping to set the next generation on the right path as smart consumers, which bodes well for brands and society at large.”

In accepting the award, Ms. Rojas said, “This award means many things to me, but it in general is a great validation of the volunteer work I have been doing with the Association for over six years. The award is humbling and sparks the hope that I can be an example to other younger members and future leaders on how being passionate about INTA can be fun and lead to success and recognition.”
Ms. Rojas received her law degree from Universidad Catolica Andrés Bello in Caracas, Venezuela. She also holds LLM degrees from the Universidad de Alicante in Spain in Intellectual Property and Information Society, and from the Benjamin Cardozo School of Law – Yeshiva University in New York in Intellectual Property and International Law.

INTA presented Ms. Rojas with the 2019 Service Award for the Advancement of Association Objectives on November 19 during the Association’s 2019 Leadership Meeting in Austin, Texas. The Association also presented the award to Larisa Colton, Global Trademark Counsel, YUM! Brands, Inc., Plano, Texas; Latha Nair, Partner, K&S Partners, New Delhi, India; Scott Phillips, Managing Director, Epsilon Economics, Chicago, Illinois; and Joe Simone, Founder and Partner, SIPS Ltd., Hong Kong SAR, China.

About the International Trademark Association
The International Trademark Association (INTA) is a global association of brand owners and professionals dedicated to supporting trademarks and related intellectual property (IP) to foster consumer trust, economic growth, and innovation. Members include more than 7,200 trademark owners, professionals, and academics from 187 countries, who benefit from the Association’s global trademark resources, policy development, education and training, and international network. Founded in 1878, INTA is headquartered in New York City, with offices in Brussels, Santiago, Shanghai, Singapore, and Washington, D.C., and representatives in Geneva and New Delhi. For more information, visit