Press Releases
Keynotes at International Trademark Association’s Europe Conference Will Help Brand Owners Embrace Change
Published: January 24, 2019
New York, New York—January 24, 2019—At its 2019 Europe Conference: Embracing Change, the International Trademark Association (INTA) will present dynamic keynote sessions that highlight the Conference’s central theme and complement the myriad educational sessions that will better equip attendees to navigate the changing political and legal landscape. The Conference will be held February 18–19 in Paris, France.
On the first day of the Conference, Mathieu Morgensztern, CEO of GroupM and WPP France, and Jason Oke, EMEA Managing Director of Red Fuse in France, will delve into how brands are adapting to change across the world. On day two, Regina Polanco, Founder and CEO of Pyrates Smart Fabric in Spain, will discuss how companies are embracing change.
“The world is changing fast for brand owners and trademark professionals. The Europe conference will be providing attendees with new perspectives that can alter the narrative of their brands and their trademark teams given the current and future environment,” said INTA CEO Etienne Sanz de Acedo.
The Europe Conference will feature more than 40 speakers from a broad range of industries and experiences, including business and legal experts and government officials.
In addition to the keynote sessions, highlighted speakers are Benoît Battistelli, President of Conseil d’administration du Centre d’études internationales de la propriété intellectuelle (CEIPI), who will be interviewed by INTA 2019 President David Lossignol on the future of IP; Kate O’Rourke, Senior Counsel at Charles Russell Speechlys LLP, United Kingdom, who will discuss Brexit; and Amaryllis Verhoeven, Head of Unit, Industrial Property and the Fight against Counterfeiting, within the Directorate General for Internal Market, Industry, Entrepreneurship and SMEs at the European Commission, who will provide an update from the European Commission.
Among the hot topics on the agenda, the “Meteoric Rise of Online Influencers” will explore this brand promotion trend from the points of view of the influencer, the influencer’s agent, the brand owner, and the legal team. The panelists include Sophie Radcliffe, a United Kingdom–based blogger, adventurer, and influencer.
On the technology front, sessions will look at how artificial intelligence and blockchain will impact intellectual property (IP) practice, the impact of technology on IP offices, and data privacy and protection.
The robust program also will include sessions on the changing role of trademark teams, monetizing IP assets, the impact of European copyright reform on creative works, and solutions to fight counterfeiting.
To learn more about INTA’s Europe Conference and to register, visit www.inta.org/2019paris.
About the International Trademark Association (INTA)
The International Trademark Association (INTA) is a global association of brand owners and professionals dedicated to supporting trademarks and related intellectual property (IP) to foster consumer trust, economic growth, and innovation. Members include more than 7,200 trademark owners, professionals, and academics from 191 countries, who benefit from the Association’s global trademark resources, policy development, education and training, and international network. Founded in 1878, INTA is headquartered in New York City, with offices in Brussels, Santiago, Shanghai, Singapore, and Washington, D.C., and representatives in Geneva and New Delhi. For more information, please visit www.inta.org.
This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
To find out more please see our Cookies Policy and Privacy Policy.
These cookies are used to identify a user’s browser as the visitor goes from page to page on the Site. These are session cookies, which means that the cookie is deleted when you leave the Site. It is an integral piece of the Site software and used to let the server know which users are on the Site at any given time and make certain parts of the Site easier to use.
|
|
If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.
These cookies are used to collect information about how visitors use our Site. The cookies collect information in anonymous form, including the numbers of visitors to the Site, where visitors have come to the Site from, the pages they visited and how they have interacted with tools on the Site like search and embedded media players. We use the information to compile statistical reports of our users’ browsing patterns so that we can improve the Site.
|
|
Please enable Functionality Cookies first so that we can save your preferences!
These cookies are used to deliver advertising relevant to the interests of visitors to our Site. They are persistent, which means they will remain on your device after you leave the Site.
- Facebook (Ad Pixel)
- Google (Ad Pixel)
- LinkedIn (Ad Pixel)
- Quattro Anonymous
Please enable Functionality Cookies first so that we can save your preferences!