Data Privacy 101―How to Ensure Data Protection and Enhance Brand Value in the Age of Data Privacy

Data privacy has emerged as an important legal issue with the potential to affect the reputation and integrity of many brands.

This webcast, presented by INTA members with in-house data privacy expertise, will provide trademark practitioners with a “Data Privacy 101” overview together with a practical discussion to raise awareness of common data privacy pitfalls. Speakers will also touch upon emerging issues in the field.

The webcast will be of interest to trademark practitioners worldwide, given the growing overlap between brand protection and data privacy legislation.

Topics to be covered include:

• Overview of data privacy pitfalls for trademark professionals to be aware of
• The in-house counsel perspective on data privacy
• Enhancing brand value through data protection
• Emerging Issues: EU data privacy law, California privacy law, Illinois biometric law

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