There is not a week that goes by without a privacy-related topic hitting the news—from data breaches affecting millions of people to social network marketing strategies, targeted advertising, or geolocation tracking technologies. Since the adoption of the EU General Data Protection Regulation (GDPR) in 2016, privacy issues have become critical for all companies and have reshaped how data is handled across every economic sector around the world.

Our guest, Pascale Gelly, Group Data Protection Officer at Schneider Electric, a world leader in energy and automation digital solutions, shares the essentials about GDPR and its impact on companies, society, and intellectual property in the European Union and beyond. She has been practicing data protection law since the 1990s in Paris, France, handling data protection affairs for major international companies such as GE, and working as an outside counsel on emerging and international issues.

Related Resources

To go further:

About Pascale Gelly
About Schneider Electric

Also of interest:

European Commission: EU data protection rules

U.S. Department of Health & Human Services: Compilation of Guidelines on the EU GDPR

McKinsey & Company—article on GDPR compliance

INTA Data Protection Committee-Best Practices Subcommittee: Recommendations to Enhance Brand Value Through Data Protections

INTA 2020 Europe Conference, Brands, Sports, and Esports: A Brand (R)evolution

INTA E-Learning Programs on GDPR and WHOIS

WHOIS Challenges: A Toolkit for Intellectual Property Professionals

INTA Daily News (page 8)—GDPR’s First Anniversary of Implementation and WHOIS: Where Are Brand Owners Now?

INTA Daily News (page 18)—GDPR and Beyond: The Intersection of Privacy and Trademark Law