A Matter of Privacy: Impact of the General Data Protection Regulation in Europe and Beyond

Published: December 3, 2019

Brand & New

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Pascale Gelly Group Data Protection Officer, Schneider Electric Paris, France

There is not a week that goes by without a privacy-related topic hitting the news—from data breaches affecting millions of people to social network marketing strategies, targeted advertising, or geolocation tracking technologies. Since the adoption of the EU General Data Protection Regulation (GDPR) in 2016, privacy issues have become critical for all companies and have reshaped how data is handled across every economic sector around the world.

Our guest, Pascale Gelly, Group Data Protection Officer at Schneider Electric, a world leader in energy and automation digital solutions, shares the essentials about GDPR and its impact on companies, society, and intellectual property in the European Union and beyond. She has been practicing data protection law since the 1990s in Paris, France, handling data protection affairs for major international companies such as GE, and working as an outside counsel on emerging and international issues.

Related Resources

To go further:

About Pascale Gelly
About Schneider Electric


Also of interest:

European Commission: EU data protection rules

U.S. Department of Health & Human Services: Compilation of Guidelines on the EU GDPR

McKinsey & Company—article on GDPR compliance


INTA Data Protection Committee-Best Practices Subcommittee: Recommendations to Enhance Brand Value Through Data Protections

INTA 2020 Europe Conference, Brands, Sports, and Esports: A Brand (R)evolution

INTA E-Learning Programs on GDPR and WHOIS

WHOIS Challenges: A Toolkit for Intellectual Property Professionals

INTA Daily News (page 8)—GDPR’s First Anniversary of Implementation and WHOIS: Where Are Brand Owners Now?

INTA Daily News (page 18)—GDPR and Beyond: The Intersection of Privacy and Trademark Law

About Brand & New

Brand & New podcasts from the International Trademark Association

Host Audrey Dauvet discusses compelling business and legal topics relating to intellectual property, innovation, technology, and change with an international roster of influential experts and industry visionaries.

Brand & New guests contribute to this podcast in their personal capacity, and the opinions expressed (or experiences shared) are their own. They do not purport to reflect the views or opinions of INTA or our members.

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