BRAND & NEW EPISODES
Brands and Crisis Management: Drawing the Line Between Good and Bad Practices
Published: August 18, 2020
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Major brands regularly experience crises and make the news for alleged fundamental rights violations or similar breaches with high social stakes. Think racial discrimination, privacy and data breaches, sexual harassment at the workplace, or even life-threatening health hazards such as food poisoning.
This episode sheds light on brand crisis management and the impact of such crises on brand valuation and intellectual property assets, as well as the good practice of having proactive and remediation plans in place.
Our guest, Shep Hyken, is Chief Amazement Officer at Shepard Presentations, St. Louis, Missouri, USA. Mr. Hyken is a customer service and experience expert, best-selling business author, and regular contributor to the Leadership Strategy section at Forbes.com. He explains and illustrates the spectrum of brand crises and the different ways—good and bad—to handle them!
To go further:
Also of interest:
- INTA 2020 Annual Meeting & Leadership Meeting: Track—Managing Your Brand in Times of Crisis
- INTA Bulletin: “Don’t Go Dark: An Interview with Edelman’s Jennifer Cohan on Brand Response to COVID-19”
- INTA News: The Effect of a Data Breach on Brand Value
About Brand & New
Host Audrey Dauvet discusses compelling business and legal topics relating to intellectual property, innovation, technology, and change with an international roster of influential experts and industry visionaries.
Brand & New guests contribute to this podcast in their personal capacity, and the opinions expressed (or experiences shared) are their own. They do not purport to reflect the views or opinions of INTA or our members.
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