Cannabis Brands: The Canadian Case Study

Published: December 17, 2019

Brand & New

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Isabelle Jomphe Partner, Lawyer, and Trademark Agent, Lavery Montreal, Canada

Canada legalized the use of cannabis for recreational purposes on October 17, 2018. The country became the first major world economy to legalize it, starting a national experiment representing major cultural, social, public policy, and legal challenges for this nation. In this episode, Isabelle Jomphe, Partner, Lawyer, and Trademark Agent at Lavery, a law firm based in Montreal, Canada, discusses the impact of cannabis legalization on trademark law, the so-called “cannabis trademarks,” and regulations that restrict how brands can market cannabis products. It’s definitely a hot topic of debate in Canada, and beyond!

Related Resources

To go further:
About Isabelle Jomphe



Also of interest:
Trademarks Act and Cannabis Act

Regulations about cannabis promotion in Canada

The Globe and Mail: Buying blind: Cannabis marketing restrictions leave little brand awareness in the new recreational market

The Guardian about cannabis legalization in Canada

INTA Bulletin: High Times Ahead: Brand Restrictions on Legalized Cannabis in Canada
Overview of state marijuana laws in the United States

Practitioner’s Guide to the Madrid Agreement and Madrid Protocol

About Brand & New

Brand & New podcasts from the International Trademark Association

Our hosts discuss compelling business and legal topics relating to intellectual property, innovation, technology, and change with an international roster of influential experts and industry visionaries.

Brand & New guests contribute to this podcast in their personal capacity, and the opinions expressed (or experiences shared) are their own. They do not purport to reflect the views or opinions of INTA or our members.

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