Canada legalized the use of cannabis for recreational purposes on October 17, 2018. The country became the first major world economy to legalize it, starting a national experiment representing major cultural, social, public policy, and legal challenges for this nation. In this episode, Isabelle Jomphe, Partner, Lawyer, and Trademark Agent at Lavery, a law firm based in Montreal, Canada, discusses the impact of cannabis legalization on trademark law, the so-called “cannabis trademarks,” and regulations that restrict how brands can market cannabis products. It’s definitely a hot topic of debate in Canada, and beyond!

Related Resources

To go further:
About Isabelle Jomphe
AboutLavery

Also of interest:
Canada Trademarks Act and Cannabis Act

Regulations about cannabis promotion in Canada

The Globe and Mail: Buying blind: Cannabis marketing restrictions leave little brand awareness in the new recreational market

The Guardian about cannabis legalization in Canada

INTA Bulletin: High Times Ahead: Brand Restrictions on Legalized Cannabis in Canada
Overview of state marijuana laws in the United States

Practitioner’s Guide to the Madrid Agreement and Madrid Protocol