Brand & New Podcast
Certifying Human Music in the Age of AI
Published: December 19, 2025
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Guest
Paul McGrady Elster & McGrady and Co-Founder of Humanable USA
The rise of artificial intelligence (AI) in music has sparked a new kind of identity crisis for artists and the industry alike. When anyone with a laptop can generate a song in seconds, how do listeners tell differentiate between human-created music and AI-generated music?
In this episode of Brand & New, guest host Rudy Gaines talks with Paul McGrady, an intellectual property attorney and the co-founder of Humanable (USA), a certification platform that verifies when music is created entirely by human artists. Inspired by his daughter’s journey in Nashville’s music scene, Mr. McGrady shares how Humanable aims to protect musicians, preserve royalties, and help audiences reconnect with authentic artistry.
Beyond the legal innovation, Mr. McGrady also discusses his Nashville alter ego, “Uncle Paul,” and his mission to spotlight independent musicians through social media and community advocacy.
This episode was recorded live during INTA’s 2025 Annual Meeting in San Diego, California.
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About Brand & New
Our hosts discuss compelling business and legal topics relating to intellectual property, innovation, technology, and change with an international roster of influential experts and industry visionaries.
Brand & New guests contribute to this podcast in their personal capacity, and the opinions expressed (or experiences shared) are their own. They do not purport to reflect the views or opinions of INTA or our members.
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