Brand & New Podcast

Intellectual Property Under “Fire”: Meet Ukraine’s Legal Warriors

Published: July 1, 2025

Brand & New Podcast

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Guests

Willard Knox (Host) Editor-in-Chief, The Trademark Reporter USA

Mariya Ortynska

Mariya Ortynska National Association of Patent Attorneys of Ukraine (NAPA) Ukraine

Yuliya Prokhoda

Yuliya Prokhoda National Association of Patent Attorneys of Ukraine (NAPA) Ukraine

In this episode of Brand & New, we’re bringing you the human story behind the headlines. Willard Knox sits down with Mariya Ortynska and Yuliya Prokhoda from the National Association of Patent Attorneys of Ukraine (NAPA) for a conversation that redefines what it means to practice law under impossible circumstances. From distributing laptops during air raids to maintaining client deadlines while missiles fall, these attorneys embody resilience. This episode isn’t just about trademark law or patent prosecution; it’s about the unbreakable human spirit and the belief that innovation and legal protection must continue, especially in humanity’s darkest hours.

*This episode was pre-recorded during INTA’s 2025 Annual Meeting, May 17-21, in San Diego, California.

Related Resources

About NAPA

About Mariya Ortynska

About Yuliya Prokhoda

INTA Resources: The Status of Intellectual Property in Russia and Ukraine

About Brand & New

Our hosts discuss compelling business and legal topics relating to intellectual property, innovation, technology, and change with an international roster of influential experts and industry visionaries.

Brand & New guests contribute to this podcast in their personal capacity, and the opinions expressed (or experiences shared) are their own. They do not purport to reflect the views or opinions of INTA or our members.

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