Women’s Empowerment in Intellectual Property

Published: March 29, 2022

Brand & New

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Ayala Deutsch Executive VP and Deputy General Counsel,NBA Properties, Inc., and 2020 INTA President New York, New York, USA

This episode was originally published on March 29, 2020.

The 2020 Global Gender Gap Report, published by the World Economic Forum, shows that gender parity will not be attained for 99.5 years. In the intellectual property (IP) industry, even though genders are similarly creative and innovative, it is not a secret to say that the field is predominantly male-oriented.

Our guest today will help us to understand women’s positions when it comes to IP both as an industry and as a practice. Ayala Deutsch is the Executive Vice President and Deputy General Counsel at NBA Properties, Inc., based in NYC. She joined the NBA in 1998 and currently is responsible for managing commercial legal affairs and IP matters for the NBA and its affiliated leagues, including the global acquisition, protection and enforcement of IP rights belonging to the NBA, the Women’s National Basketball Association (WNBA), the NBA G League, the NBA 2K League, and USA Basketball.

Ms. Deutsch is also the INTA 2020 President, and will tell us more about her priorities during her tenure as president.

In line with Ms.Deutsch’s priorities for her term as INTA’s 2020 President, the Association is proud to launch The Women’s LeadershIP Initiative, a subject held close to her heart. The Initiative—rolled out on International Women’s Day, March 8, 2020—is designed to foster the development of strong leadership skills for women in the IP field, acknowledging the contribution of all-star female professionals to the IP industry while also empowering women to advance their IP careers to the next level. As part of INTA’s strategic direction and focus, the Women’s LeadershIP Initiative will look at where and how the Association may further support and add value to its members in the long run. It will involve the organization of workshops promoting the exchange of views and experiences among women on issues like gender and opportunities, and career development or work-life balance, as well as the development of targeted content to champion women’s talent and professional growth.

Related Resources

To go further:

About Ayala Deutsch
INTA Press Release : International Trademark Association Elects Ayala Deutsch of NBA Properties as 2020 President
Video: Meet INTA’s 2020 President Ayala Deutsch, INTA

Also of Interest:

About Brand & New

Brand & New podcasts from the International Trademark Association

Our hosts discuss compelling business and legal topics relating to intellectual property, innovation, technology, and change with an international roster of influential experts and industry visionaries.

Brand & New guests contribute to this podcast in their personal capacity, and the opinions expressed (or experiences shared) are their own. They do not purport to reflect the views or opinions of INTA or our members.

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