The IP Office of Tomorrow: All About Innovation–Chile’s Case Study

Published: December 18, 2018

Brand & New

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Maximiliano Santa Cruz IP and Technology Consultant Santiago, Chile

Maximiliano Santa Cruz, an IP and technology consultant based in Santiago, Chile who until recently was the General Director of the National Institute of Industrial Property of Chile, discusses with us the challenges and opportunities raised by innovation from the perspective of an IP office. He also shares his vision of the potential evolution of the mission of IP offices in relation to trademark protection in the future.

Related Resources

To go further:

About Maximiliano Santa Cruz

Also of interest:

WIPO Magazine—Francis Gurry on the future of intellectual property: opportunities and challenges

WIPO—Meeting of Intellectual Property Offices on ICT Strategies and Artificial Intelligence for IP Administration

About Brand & New

Brand & New podcasts from the International Trademark Association

Host Audrey Dauvet discusses compelling business and legal topics relating to intellectual property, innovation, technology, and change with an international roster of influential experts and industry visionaries.

Brand & New guests contribute to this podcast in their personal capacity, and the opinions expressed (or experiences shared) are their own. They do not purport to reflect the views or opinions of INTA or our members.

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