What Does Being Innovative Really Mean for Legal Professionals?

Published: August 17, 2021

Brand & New

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Firoz Dattu Founder and Chair, AdvanceLaw Washington, D.C., USA

This episode was originally published on September 19, 2019

What does being innovative really mean for legal professionals, in relation to work quality, client relationships, responsiveness, proactiveness, cost efficiency? Firoz Dattu, Founder and Chair of AdvanceLaw, Washington, D.C., which works with in-house legal teams to identify top lawyers at innovative, high-quality law firms, shares his views on legal market dynamics and changes in the relationships between in-house clients and their law firms.

Related Resources

To go further:

About Firoz Dattu

About AdvanceLaw

Also of interest:

INTA 2019 Asia Conference: Brands in Changing Times: Innovate, Protect, Enforce, Grow article: AdvanceLaw Joins About 30 GCs to Measure Law Firm Relationships

Law. com articles: Legal Practice Management

Financial Times: Special Report Innovative Lawyers (Europe)

INTA Daily News (page 4): What Brands Want in a Shifting Legal Services Landscape

INTA Daily News (page 10): The IP Firm of the Future: Adapting to New Dynamics

About Brand & New

Brand & New podcasts from the International Trademark Association

Host Audrey Dauvet discusses compelling business and legal topics relating to intellectual property, innovation, technology, and change with an international roster of influential experts and industry visionaries.

Brand & New guests contribute to this podcast in their personal capacity, and the opinions expressed (or experiences shared) are their own. They do not purport to reflect the views or opinions of INTA or our members.

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