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Programs and Events
Brand & New
INTA Podcasts


Brand & New is a forward-thinking podcast produced by the International Trademark Association (INTA), and is the go-to destination for compelling interviews with experts, visionaries, and influential people from all over the world who offer unique insights and ideas on business and legal topics, especially related to intellectual property (IP).

Host Audrey Dauvet shares a new topic every two weeks, on Tuesday, to inform and inspire listeners. She gives the floor to individuals with a 360-degree vision to help brand owners, IP lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving environment. 

Launched in November 2018, Brand & New has received accolades from listeners around the world. A five-star rating. “Engaging and informative.” “I’m hooked.”

Our first season focused on a wide range of cutting-edge topics related to innovation and technology.

Now, our second season, which began October 8, 2019, looks at IP and Change
—exploring changes and dynamics in the new age of IP. A new round of exciting guests will engage in an open dialogue on what shall change our world and have an impact on business and law. From Brexit to cannabis legalization in Canada, data protection in the EU, and the revolution of nontraditional trademarks, this new season will provide some clarity in the face of increasing questioning and uncertainty.

We invite you to follow Brand & New to expand your knowledge about the transformation of this industry and to stay curious! Our subscribers agree that it’s well worth the listen!

Our host is a French-born lawyer and entrepreneur currently based in the United States. After years spent in private practice as an IP lawyer, Ms. Dauvet became the Global Intellectual Property Director of the leading wine and spirits company Pernod Ricard, Paris, France, managing with her team a portfolio of more than 30,000 IP rights. She then became Vice President Legal, Compliance & Corporate Affairs for Pernod Ricard Americas, in New York.  Her achievements were recognized with several U.S. and international awards. Currently, Ms. Dauvet is a consultant in IP and technology as well as an entrepreneur in the beverage sector.

Listen to Brand & New on Apple Podcasts, Google PodcastsSpotify, and Stitcher.

Brand & New guests contribute to this podcast in their personal capacity and the opinions expressed (or experiences shared) are their own. They do not purport to reflect the views or opinions of INTA or its members.

Read about Brand & New in Associations Now here and here.  

Listen to interview with INTA CEO Etienne Sanz de Acedo on IPFridays

The Tech Talks Daily Podcast interviews Audrey Dauvet, host of  Brand & New, on “The Intersection of Innovation and Intellectual Property.” Click here to listen. 



Tuesday, January 14, 2020
Getting a Sense of Nontraditional Trademarks 

Guest: Irene Calboli, Professor of Law, Texas A&M University School of Law, Fort Worth, Texas, USA 

Brenda Kahari
Over the last decades, the domain of trademark law and the scope of trademark protection have grown exponentially, and a wide variety of nontraditional marks, including color, sound, smell, and shape marks, can now be registered in many jurisdictions. However, this continuous extension of trademark protection has led to debate and controversies about the impact of non-traditional marks on fundamental rights, such as freedom of competition and freedom of expression, and also on the intellectual property (IP) system as a whole.

These tensions have led to an increasing number of administrative and judicial decisions across several jurisdictions that address the validity of these marks.

Irene Calboli has analyzed in depth and with an interdisciplinary approach the questions raised by the acceptance of nontraditional trademarks. Based in Singapore, she is Professor of Law at Texas A&M University School of Law, Fort Worth, Texas, USA; fellow at the Transatlantic Technology Law Forum, a joint international initiative of Stanford Law School and the University of Vienna School of Law; a visiting professor at several academic institutions worldwide, and author of articles and books in the area of IP law, including the book The Protection of Non-Traditional Trademarks, Critical Perspectives, written with Martin Senftleben in 2018.

To go further:

About Irene Calboli

Also of Interest:
The Trademark Reporter (May-June 2019)—Acquired Distinctiveness in the European Union: When Nontraditional Marks Meet at (Fragmented) Single Market

INTA Board Resolutions on Nontraditional Marks

INTA Bulletin—Committee Spotlight: Non-Traditional Marks Committee

INTA 2020 Annual Meeting, April 25–29, 2020, Singapore

 2019 Archive


 2018 Archive


Hosted by Audrey Dauvet

Contribution of M. Halle & S. Lagedamont - Music by JD Beats 

Brand & New is a production of the International Trademark Association