Sections
Programs and Events
Español Português 日本語 中文网站
Programs and Events
Brand & New
INTA Podcasts




Brand&New

Brand & New is a forward-thinking podcast produced by the International Trademark Association (INTA), and is the go-to destination for compelling interviews with experts, visionaries, and influential people from all over the world who offer unique insights and ideas on business and legal topics, especially related to intellectual property (IP).

host, Audrey Dauvet, shares a new topic every two weeks, on Tuesday, to inform and inspire listeners. She gives the floor to individuals with a 360-degree vision to help brand owners, IP lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving environment. 

Launched in November 2018, Brand & New has received accolades from listeners around the world. A five-star rating. “Engaging and informative.” “I’m hooked.”

Our first season focused on a wide range of cutting-edge topics related to innovation and technology.

Now, our second season, starting October 8, 2019, looks at IP & Change—exploring changes and dynamics in the new age of IP. A new round of exciting guests will engage in an open dialogue on what shall change our world and have an impact on business and law. From Brexit to cannabis legalization in Canada, data protection in the EU, and the revolution of nontraditional trademarks, this new season will provide some clarity in the face of increasing questioning and uncertainty.


We invite you to follow Brand & New to expand your knowledge about the transformation of this industry and to stay curious! Our subscribers agree that it’s well worth the listen!

Our host is a French-born lawyer and entrepreneur currently based in the United States. After years spent in private practice as an IP lawyer, Ms. Dauvet became the Global Intellectual Property Director of the leading wine and spirits company Pernod Ricard, Paris, France, managing with her team a portfolio of more than 30,000 IP rights. She then became Vice President Legal, Compliance & Corporate Affairs for Pernod Ricard Americas, in New York.  Her achievements were recognized with several U.S. and international awards. Currently, Ms. Dauvet is a consultant in IP and technology as well as an entrepreneur in the beverage sector.


Listen to Brand & New on Apple Podcasts, Google PodcastsSpotify, and Stitcher.


Read about Brand & New in Associations Now   

Listen to interview with INTA CEO Etienne Sanz de Acedo on IPFridays


Brand & New guests contribute to this podcast in their personal capacity and the opinions expressed (or experiences shared) are their own. They do not purport to reflect the views or opinions of INTA or its members. 
 

 Latest

 
Tuesday, November 5, 2019: TOMS Shoes: Standing for Tomorrow, the
Case Study of a Trailblazing Brand

Tim MossGuest: Jessica Murray, Senior CSR and IP Director, Toms Shoes Inc.

Many brands publicly support good causes, but it’s much less common for brands to build their core identity on the idea of "giving back." That is what makes the TOMS brand pretty unique, as its message, offer, and customer base were all from the outset based on philanthropic principles, notably with their famous “One for One” shoe-giving program and other corporate social responsibility (CSR) initiatives.

In this episode, we discuss TOMS’ innovative brand strategy with Jessica Murray, Senior CSR and IP Director at TOMS Shoes Inc., based in Los Angeles, California. With TOMS since 2013, she has spent her career protecting brands across various sectors such as luxury goods and hospitality. She shares with us her perspective on brand enforcement, and more specifically how to foster consumer loyalty through meaningful principles and genuine commitment to social causes.

To go further:
About Jessica Murray

Also of interest:
INTA Bulletin: Interview with Jessica Murray 

About TOMS' Stand for Tomorrow program

About B Corporation certification 

About TOMS' founder, Blake Mycoskie 

Forbes: What Retailers Can Learn About Social Responsibility From Toms and Patagonia 

INTA Daily News (page 6): Making the World a Better Place 

INTA 2020 March Conference, Brands in Society: Their Influence and Responsibility


 

 2019 Archive

 
 

 2018 Archive

 

Hosted by Audrey Dauvet

Contribution of M. Halle & S. Lagedamont - Music by JD Beats 

Brand & New is a production of the International Trademark Association