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Programs and Events
Brand & New
INTA Podcasts


Brand & New is a forward-thinking podcast produced by the International Trademark Association (INTA), and is the go-to destination for compelling interviews with experts, visionaries, and influential people from all over the world who offer unique insights and ideas on business and legal topics, especially related to intellectual property (IP).

Host Audrey Dauvet shares a new topic every two weeks, on Tuesday, to inform and inspire listeners. She gives the floor to individuals with a 360-degree vision to help brand owners, IP lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving environment. 

Launched in November 2018, Brand & New has received accolades from listeners around the world. A five-star rating. “Engaging and informative.” “I’m hooked.”

Our first season focused on a wide range of cutting-edge topics related to innovation and technology.

Now, our second season, which began October 8, 2019, looks at IP and Change
—exploring changes and dynamics in the new age of IP. A new round of exciting guests will engage in an open dialogue on what shall change our world and have an impact on business and law. From Brexit to cannabis legalization in Canada, data protection in the EU, and the revolution of nontraditional trademarks, this new season will provide some clarity in the face of increasing questioning and uncertainty.

We invite you to follow Brand & New to expand your knowledge about the transformation of this industry and to stay curious! Our subscribers agree that it’s well worth the listen!

Our host is a French-born lawyer and entrepreneur currently based in the United States. After years spent in private practice as an IP lawyer, Ms. Dauvet became the Global Intellectual Property Director of the leading wine and spirits company Pernod Ricard, Paris, France, managing with her team a portfolio of more than 30,000 IP rights. She then became Vice President Legal, Compliance & Corporate Affairs for Pernod Ricard Americas, in New York.  Her achievements were recognized with several U.S. and international awards. Currently, Ms. Dauvet is a consultant in IP and technology as well as an entrepreneur in the beverage sector.

Listen to Brand & New on Apple Podcasts, Google PodcastsSpotify, and Stitcher.

Brand & New guests contribute to this podcast in their personal capacity and the opinions expressed (or experiences shared) are their own. They do not purport to reflect the views or opinions of INTA or its members.

Read about Brand & New in Associations Now here and here.  

Listen to interview with INTA CEO Etienne Sanz de Acedo on IPFridays

The Tech Talks Daily Podcast interviews Audrey Dauvet, host of  Brand & New, on “The Intersection of Innovation and Intellectual Property.” Click here to listen. 

Manage2Win interviews Brand & New host Audrey Dauvet about “Why Your Branding and Intellectual Property Are Vital ‘Intangible Assets’.” Click here to listen.


Tuesday, March  31,  2020
Women’s Empowerment in Intellectual Property

Guest: Cristina Carvalho, Firmwide Managing Partner, Arent Fox LLP

While among U.S. corporations, women now comprise 28 percent of general counsels, the situation is worse in law firms where women represent only about 19 percent of equity partners. In the United States, scores of law firms have signed on to "The Mansfield Rule," named after Arabella Mansfield, the first woman ever admitted to practice law in the U.S. Self-certification with this rule implies that firms must actively consider diverse candidates, including women, for at least 30 percent of open leadership and governance roles in the firm, including equity partner promotions and lateral hires. Many other firms have signed on to implement formal sponsorship programs designed to retain and promote women attorneys to partnership, with the intent of  limiting the high volume of female attorneys who leave the profession before they can get to a leadership position. Intellectual property (IP) law is unfortunately not an outlier to this situation, despite the fact that in law schools IP classes are still mostly attended by female students. 

In this environment, today’s guest truly stands out. Cristina Carvalho is the managing partner of Arent Fox LLP, a law firm based in Washington, D.C., USA, with around 450 lawyers globally. She joined the firm in 1997, and in 2016 she was appointed managing partner at the firmwide level.  In this episode, Ms. Carvalho discusses the challenges she faced to raise to the top, the pivotal role of women mentoring programs, what it means to be one of the most powerful women in Washington, D.C., the opportunity and asset of being both a Brazilian and American lawyer, and how IP can ultimately be a tool to promote a more inclusive business field.  This episode is part of Brand & New’s Women’s Empowerment in IP series, reflecting the International Trademark Association’s “The Women’s LeadershIP Initiative.”


To go further:
About Cristina Carvalho  
About Arent Fox LLP 

Also of interest:
International Trademark Association’s “The Women’s LeadershIP Initiative”
Brand & New podcast (March 8, 2020): International Women’s Day - Women’s Empowerment in Intellectual Property “How IP Rights Empower Women”
Managing IP: “International Women’s Day: IP counsel reflect on gender challenges and progress”
American Bar Association: Making Strides Toward Gender Equality in the Legal Profession”
IP Watchdog: “Are Women Under-Represented in IP Litigation?
Law Practice Today: “Women Are Ready: Is the Legal Industry?”
World Economic Forum: Mind the 100 Year Gap
Washingtonian: “The Most Powerful Women in Washington”  

 2020 Archive


 2019 Archive


 2018 Archive


Hosted by Audrey Dauvet

Contribution of M. Halle & S. Lagedamont - Music by JD Beats 

Brand & New is a production of the International Trademark Association