INTA Unveils Inspirational Capsule Keynote Lineup for Its 2025 Leadership Meeting

New York, New York—September 25, 2025—The International Trademark Association (INTA) is proud to announce the capsule keynote speakers for its upcoming 2025 Leadership Meeting, taking place in Hollywood, Florida, from November 19 to 21.

INTA is a member-run organization, and the Leadership Meeting convenes the Association’s core leaders and volunteers for three days of advanced-level programming, networking, and leadership development, and to take forward the work of the Association. This is a particularly important Leadership Meeting as the Association prepares for the launch of its 2026-2029 Strategic Plan.

As part of the educational program, this year’s Meeting will feature three dynamic capsule keynote sessions, scheduled daily, 11:15 am–11:45 am. Each of these sessions will spotlight a visionary leader whose work lies at the intersection of innovation, advocacy, and brand integrity.

Shannon Allen | Wednesday, November 19 | Entrepreneur, wellness advocate, and founder of grown®, Shannon Allen brings a fresh perspective on brand authenticity and purpose-driven leadership. A mother of five and wife of two-time NBA champion and Hall of Famer Ray Allen, Ms. Allen was inspired by the idea that “every meal either fuels health or feeds disease” and launched grown® after her 17-month-old son, Walker, was diagnosed with Type 1 Diabetes in 2008. Her keynote will explore how values-based branding builds consumer trust and drives long-term impact.

Tyree Wallace | Thursday, November 20 | Founder of Systematic Reformative Change, Tyree Wallace is a prevailing voice for social justice with a “boots on the ground” approach. Wrongfully convicted of murder and exonerated after spending 27 years in prison, Mr. Wallace now advocates for fairness, equity, and reform. His keynote will highlight the role of justice systems in protecting rights—values that deeply resonate with the intellectual property (IP) community—and demonstrate how advocacy and lived experience can drive meaningful change. Mr. Wallace will be joined on stage by INTA member David Perry, partner at Blank Rome LLP (USA), who represented Mr. Wallace as a pro bono client and helped secure his freedom. Through the personal journey of Mr. Wallace and the pro bono efforts of Mr. Perry, registrants will hear a powerful story of purpose, resilience, and transformative leadership. Mr. Perry also will touch on how pro bono work can be an effective tool not only for advancing justice but for changing lives.

Loren Rosario Maldonado | Friday, November 21 | Strategist, entrepreneur, and cultural intelligence expert, Loren Rosario Maldonado will address leadership and strategic influence in today’s global IP landscape. Drawing on her journey toward cultural intelligence, she will share practical tools—such as her C.H.O.I.C.E. framework—for navigating identity and leadership. With INTA’s new strategic plan emphasizing innovation, inclusivity, and global impact, Ms. Loren will offer insights on how storytelling, executive presence, and strategic clarity can help leaders build trust across cultures and evolve their leadership identity in a rapidly changing IP ecosystem.

“Our capsule keynotes reflect the creativity, inclusiveness, and leadership that define our community. We look forward to welcoming our members to Hollywood, Florida, not only to meet with their committees and advance our Association, but also to experience a world-class educational program and transformative event,” said INTA CEO Etienne Sanz de Acedo.

INTA’s Leadership Meeting is by invitation only to current and incoming committee members, chairs, vice chairs, and subcommittee members; current and incoming Board of Directors and counsel; past presidents and counsel; current select project teams; and staff from government IP offices. More than 1,200 registrants from 77 jurisdictions have already signed up for the Meeting.

Learn more and register for the 2025 Leadership Meeting.

About the International Trademark Association:
The International Trademark Association (INTA) is a global association of brand owners and professionals dedicated to supporting trademarks and complementary intellectual property (IP) to foster consumer trust, economic growth, and innovation, and committed to building a better society through brands. Members include more than 6,600 organizations, representing more than 38,000 individuals (trademark owners, professionals, and academics) from 182 countries, who benefit from the Association’s global trademark resources, policy development, education and training, and international network. Founded in 1878, INTA is headquartered in New York City, with offices in Beijing, Brussels, Santiago, Singapore, and the Washington, D.C., Metro Area, and representatives in Amman, Nairobi, and New Delhi. For more information, visit inta.org.

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Media Contact:
JC Darné
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