Conferences

AI & IP: Protecting Brands and Powering Innovation in the Digital Economy (Europe)

February 01, 2027 - February 02, 2027

Brussels, Belgium

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Navigating the Future of AI and Intellectual Property in Europe

Join us for AI & IP: Protecting Brands and Powering Innovation in the Digital Economy (Europe) in Brussels, Belgium, where leaders from across the intellectual property, technology, business, and policy communities will explore how artificial intelligence—and the technologies emerging beyond it—is transforming brands, innovation, and the digital economy.

As the inaugural program in INTA’s trio of AI-focused conferences, Brussels will set the strategic foundation for a broader AI and Beyond series—advancing INTA’s role as a global convener on the future of intellectual property, innovation, and emerging technology. Grounded in INTA’s strategic priorities and future-facing work, the conference will examine how organizations create, manage, protect, and commercialize intellectual property in an environment increasingly shaped by AI, robotics, quantum computing, autonomous systems, and data-driven business models.

As Europe continues to influence global conversations on AI governance, digital regulation, and responsible innovation, organizations face new opportunities and complex risks. AI is changing how businesses generate content, develop products, manage portfolios, enforce rights, assess value, and engage consumers. At the same time, robotics and quantum computing are raising important questions around ownership, transparency, trade secrets, enforcement, valuation, and the protection of intangible assets.

Bringing together corporate leaders, IP professionals, policymakers, regulators, technology developers, academics, and legal practitioners, the conference will offer a practical, forward-looking forum for dialogue on the future of AI, emerging technology, and IP. Through expert-led discussions, case studies, interactive sessions, and networking opportunities, attendees will gain insight into evolving legal frameworks, responsible AI governance, commercialization strategies, and the business implications of technological transformation across Europe and beyond.

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