2015 Leadership Meeting

Tour of Panama Canal
($50 fee, advance registration required; tickets are nonrefundable)

Please note that this tour is sold out.

Join fellow registrants as they explore the Panama Canal and learn about the importance of the Canal on global commerce. This tour is estimated to take 5 hours roundtrip from the hotel. The price includes roundtrip shuttle to the Canal, a boat tour which include food and beverage and an information session with member of INTA’s Anticounterfeiting Committee. Don’t miss the unique opportunity to network, see a modern wonder of the world and learn more about the Panama Canal.

Annual Meeting of Members

Board of Directors Meeting

Registration and Information Desk

Regional Training Seminar for Central American Customs Officials
(Exclusive to in-house practitioners only; advance registration required)

INTA’s Anticounterfeiting Committee is organizing a training seminar for customs officials in Central America.

This event will help brand owners advocate for stronger anticounterfeiting measures in the region and provide a platform for members to better educate these officials about their brands. Distinguished speakers from Customs offices from seven Central American countries and Mexico, United Nations Office of Drugs and Crime and the U.S. Patent and Trademark Office are invited to discuss local customs practices and international best practices.

The event is open to all INTA corporate members attending the Leadership Meeting. The event will give time to the brand owners to give their brand-specific identification training to the officials, so that these officials can share the brand owners’ insight on how to distinguish genuine and counterfeit goods at their borders. Representatives from Chanel, Procter and Gamble, and Richemont have already confirmed their participation in the event.

If you have already registered for the Leadership Meeting and need to add this event to your registration, please email Maysa Razavi at [email protected]. For any further details or additional information about this event, please do not hesitate to contact INTA’s Anticounterfeiting Advisor, Maysa Razavi at [email protected].

Committee Meetings

Welcome, Awards and Keynote

Join us as Etienne Sanz de Acedo, CEO of INTA, presents the State of the Association Address and as INTA President J. Scott Evans sums up his presidential year and presents the President’s Award and Volunteer Service Awards. The President’s Award recognizes exceptional INTA participants who, over the course of a career in trademark law, have made an outstanding contribution to the law and to the advancement of the Association. The Volunteer Service Awards are given to individuals who have provided exemplary volunteer service to INTA during the past year in the advancement of trademark law, committee objectives, pro bono services and the Association.

We are pleased to welcome both Alvaro Aleman, Ministry of the Presidency and Jorge Luis Quijano, Administrator of Panama Canal Authority. Mr. Aleman will welcome registrants and highlight the many important reasons why Panama City has been chosen as the location for the Leadership Meeting and Mr. Quijano will give registrants more insight into the importance of the Panama Canal on the impact the expansion has on brand owners.

Welcome Address
Etienne Sanz de Acedo, International Trademark Association (United States)

President’s Report and Awards Presentation
J. Scott Evans, Adobe Systems Incorporated (United States)

Keynote Address
Jorge Luis Quijano, Administrator of Panama Canal Authority (Panama)

Welcome from the Ministry of the Presidency of Panama
Alvaro Aleman, Ministry of the Presidency of Panama (Panama)

Welcome Reception

INTA would like to take the opportunity to welcome all registrants to our first Leadership Meeting outside the United States. Come network with colleagues over a cocktail and hors d’oeuvres before heading out to dinner for the evening.

Registration and Information Desk

Continental Breakfast

This breakfast is for registrants not participating in breakfast committee meetings.

Committee Meetings

Breakfast will be served at committee meetings.

Introduction of Program

Highlight Speaker: Danny Marti, Intellectual Property Enforcement Coordinator (United States)

GENERAL SESSION 1

The Impact of the Expansion of the Panama Canal on Trade and Brands

The Panama Canal expansion project, expected to conclude in early 2016, will double the capacity of the canal and potentially increase the risk of trade of counterfeit goods globally. Registrants will have the opportunity to learn more about the expansion of the Panama Canal and speakers will discuss the possible effects on their business, as well as doing business in Latin America. The UNODC and the WCO launched the Container Control Programme (CCP) to assist governments in establishing effective container selections and controls to prevent drug trafficking, transportation of counterfeits and other illicit cross-border activities. At the heart of this innovative approach is the creation of interagency Port Control Units (PCUs), consisting of risk analysts and physical inspection teams from different law enforcement agencies (e.g., Customs, Police and other law enforcement agencies) who are trained and equipped in the framework of the CCP to work together to systematically target high-risk containers for professional law enforcement scrutiny, using risk analysis and other proactive techniques with minimum disruption to the free flow of legitimate trade. Speakers will also share insights into issues such as logistics, customs and border enforcement.

Moderator:
Marissa Lasso de la Vega F., Alfaro, Ferrer & Ramirez (Panama)

Speakers:
Juan Carlos Croston, Manzanillo International Terminal (Panama)
Ketil Ottersen, UNODC-WCO Global Container Control Programme (Austria)
Rommel Troestch, Panama Maritime Chamber (Panama)
Newton Vieira Jr., Nike, Inc. (Brazil)

Committee Meetings

GENERAL SESSION 2

Free Trade Zones

A free trade zone (FTZ) is a specified area within the territorial jurisdiction of a country where there is either a minimum of or no customs control on entry or exit of goods. FTZs are not subject to such standard government restrictions on trade as customs treatment, banking laws, taxation, labor laws and economic laws and transactions. This panel will explore the ways counterfeiters use FTZs to disguise the true country of origin of goods through transshipment or manufacture of counterfeit goods. It will also explore ways that brand owners, national customs officials and the FTZ authorities can work together to enforce trademark rights in FTZs.

Moderator:
Kowit Somwaiya, LawPlus Ltd. (Thailand)

Speakers:
Aaron Aguilar, Underwriters Laboratories, LLC (United States)
Faisal Daudpota, Daudpota International (United Arab Emirates)
Roberto Kelso, Colón Free Zone (Panama)

General Lunch

This lunch is for registrants not participating in luncheon committee meetings.

Luncheon Committee Meetings

Lunch will be served. See schedule for exact meeting times.

CONCURRENT SESSION 3

(App)ealing to a Wired Audience: Trademarks and Mobile Advertising

Speakers will look deeper into the disparity between the traditional brick and mortar “games” and their changed avatars in the app space to understand the trademark challenges associated with such transitions. From protection to enforcement, while app owners face multi-jurisdictional trademark challenges, the platforms have their own dilemmas in dealing with rights conflicts. Some of the issues speakers will consider are:

• Trademark policies for the various app stores and how they impact brand owners.
• Translating the brick and mortar games and toys into the app space.
• Protection i.e. branding challenges in apps.
• Enforcement challenges and determining infringement and passing off issues in apps.
• Best practices for clearance searching and enforcing.

Moderator:
Shwetasree Majumder, Fidus Law Chambers (India)

Speakers:
Stephen Jadie Coates, Twitter, Inc. (United States)
Deborah Davis Han, Zynga Inc. (United States)
Christine K. Hsieh, Google (United States)

CONCURRENT SESSION 4

Free Trade Agreements and Latin America: What’s in Store for Intellectual Property in the Region

The past several years have seen an unprecedented cooperation in trade and investment between Latin America and the exterior, as well as within the region itself. Through the rapid development of economic integration initiatives, such as the Pacific Alliance, the Transpacific Partnership (TPP), the Asian Pacific Economic Cooperation (APEC), and the rising number of FTAs with Asia, Europe and the United States, Latin America has benefited from an increasing number of investment opportunities and an exponential growth in innovation. Consequently, what does this mean for the future of intellectual property in Latin America?

This panel will provide registrants with the chance to hear from the directors of some of the most advanced IP offices in Latin America as they discuss the impact of these economic integration initiatives on intellectual property in their jurisdictions, as well as the role the offices are playing in developing the IP policy under these various initiatives.

Speakers:
Jose Luis Londoño, Superintendencia de Industria y Comercio (Colombia)
Miguel Margain, Instituto Mexicano de la Propiedad Industrial (Mexico)
Maximiliano Santa Cruz, Instituto Nacional de Propiedad Industrial (Chile)

Committee Meetings

Networking Reception

Join us at this great networking opportunity and take the time to meet up with old friends and colleagues, meet new acquaintances and work the room.

Registration and Information Desk

Continental Breakfast

This breakfast is for registrants not participating in breakfast committee meetings.

Breakfast Committee Meetings

Breakfast will be served at committee meetings. See schedule for exact meeting times.

LEAD: Leadership Enhancement and Development
Take it to the Goal
Open to All

“Change is the only constant in life.”—Heraclitus

This session will focus on leading through change and how to excel in fluid environments, whether on the practice field, in the office or while volunteering at INTA.

Gary Stempel, former Head Coach and Manager of the Panamanian national football team, and current Head Coach and Manager of San Francisco FC, based in La Chorrera, Panama, will kick off the program with a unique perspective stemming from his leadership roles across several Central American football teams and from his intriguing and inspiring story of leadership and mentoring.

Immediately following will be an All-Star panel featuring past, present and future INTA leaders, who each will give their perspective on navigating the waters of change across business, dynamic organizations of various shapes and sizes, and INTA itself.

These experienced and diverse professionals will share their tips, war stories and lessons learned, engaging all attendees on how to achieve goals, be an effective leader and create strong and energetic teams during times of transition.

Moderator:
Rudy Gaines, Marksmen (United States)

Speakers:
J. Scott Evans, Adobe Systems Incorporated (United States)
Mei-lan E.W. Stark, Fox Entertainment Group (United States)
Gary Stempel, San Francisco Fútbol Club (Panama)
Ronald van Tuijl, JT International S.A. (Switzerland)

Coffee Break

LEAD: Leadership Enhancement and Development
Committee Management Workshop
Mandatory attendance by Current and Incoming Committee Chairs, Vice Chairs, Subcommittee Chairs and Staff Liaisons

This session will provide an opportunity for current and incoming committee leaders to enhance their understanding of INTA’s strategic objectives and future initiatives, as well as how committee work contributes to the overall success of the Association. As the start of the 2016–2017 committee term approaches, attendees will learn committee management best practices from Association leaders, participate in facilitated roundtable discussions to review and fine-tune committee and subcommittee objectives, understand the tools available for effective committee management and acquire helpful tips to lead efficient and productive committees.

Moderator:
Kevin J. McDevitt, Neal & McDevitt, LLC (United States)

Speakers:
Tish Berard, Hearts On Fire Company LLC (United States)
Janice Bereskin, Bereskin & Parr LLP (Canada)
Alicia Lloreda, Lloreda Camacho & Co. (Colombia)
Etienne Sanz de Acedo, International Trademark Association (United States)

The Changing Face of Trademark Protection: Recent Trends and Future Impacts
Open to All

Panel will explore three interrelated trends affecting IP protection: product design trade dress (including aesthetic functionality and constitutionality issues), considerations for obtaining equitable judicial relief, and the increasing importance of brands in the international sports industry.

Moderator:
David C. Berry, Western Michigan University – Cooley Law School (United States)

Speakers:
Kenneth B. Germain, Wood Herron & Evans LLP (United States)
Kathleen McCarthy, King & Spalding LLP (United States)
Otávio Saraiva Padilha Velasco, Soerensen Garcia Advogados Associados (Brazil)

General Lunch

This lunch is for registrants not participating in luncheon committee meetings.

Committee Meetings

Lunch will be served at committee meetings. See schedule for exact meeting times.

GENERAL SESSION 5

The Business of Fashion — Brand Protection: Always and in All Ways

In today’s omnichannel, global and technology-fueled market, fashion and apparel companies must use more than their trademarks to protect their brand. Industry insiders and the outside counsel who advise them will discuss how the fashion industry uses a multidisciplinary approach, including trade dress rights, design rights and copyrights, to safeguard their brands, designs and reputations. The panelists will discuss important differences in the IP laws of Europe, the United States and Latin America and how those impact the fashion and apparel industries. They will also explore the importance of brand protection at all stages of design, from inception, to production, to licensing and sale. Beyond the sale, communicating to the consumer about brand protection is just as important as protecting the brand itself. With social media making the connection between fashion house and consumer closer than ever, brand owners must consider how best to communicate their brand protection message. The panelists will share best practices and guidelines for these communications.

Moderator:
Laura Ganoza, Foley & Lardner LLP (United States)

Speakers:
Bruna Rego Lins, Montaury Pimenta, Machado & Vieira de Mello (Brazil)
Zeeger Vink, Lacoste S.A. (France)
Pamela Weinstock, Kenneth Cole Productions, Inc. (United States)

Committee Meetings

GENERAL SESSION 6

Leading by Example: Being a Leader and Successful Entrepreneur with Your Brand

Hear from the CEO of COPA Airlines share the keys to his success as a leader in the airline industry. Mr. Heilbron will share his insight into how he has built a successful brand and will share leadership lessons from the perspective of  a successful corporate manager.

Political Action Committee (PAC) Reception
(By invitation only)

Continental Breakfast

This breakfast is for registrants not participating in breakfast committee meetings.

Committee Meetings

Breakfast will be served at committee meetings. See schedule for exact meeting times.

Registration and Information Desk

New Challenges for the Teaching of Intellectual Property Courses in the Emerging Economies
Open to All; Developed by the Adjunct Professors Subcommittee

Adjunct professors will discuss the fundamental role of emerging economies in international trade, as well as in the international protection of intellectual property. Speakers will share their experiences, the new challenges they face when teaching intellectual property courses around the world and how to prepare students to assume a more active role in the national and international arenas.

Moderator:
Martin Michaus, Basham, Ringe & Correa, S.C. (Mexico)

Speakers:
Marcelo Di Pietro Peralta, WIPO Academy (Switzerland)
Ana María Pacón, Visiting Professor at the Max Planck Institute (Peru)
Horacio Rangel-Ortiz l, RANGEL y RANGEL, S.C. (Mexico)

Overview by Co-Chairs

Committee Meetings

CONCURRENT SESSION 7

What Every Trademark Practitioner Needs To Know About Anti-Corruption Laws

This session will cover aspects of the major anticorruption laws throughout the world, including the Foreign Corrupt Practices Act (FCPA) in the United States, the UK Bribery Act and the Brazilian Clean Company Act. Panelists will discuss how these laws can influence trademark prosecution and enforcement practices and will also provide best practices on how to comply with these laws.

Moderator:
Michelle Brownlee, Bose Corporation (United States)

Speakers:
Toe Su Aung, Elipe Limited (United Kingdom)
Bruce W. Longbottom, Eli Lilly and Company (United States)
Ryan Strom, Larkin Hoffman Daly & Lindgren Ltd. (United States)

CONCURRENT SESSION 8

Trademarks Enforcement at Customs: A Comparative Analysis in the Latin and Central America Region

Counterfeit goods are manufactured and distributed every day around the world, making the involvement of the customs authorities in specific regions and worldwide of utmost importance as the “first line of defenders” in combatting this illegal phenomenon and disrupting the supply chain of fake items.

Speakers will discuss the importance of providing a suitable legal frame to enforce IP rights at the point of entry of the majority of counterfeit goods and will cover the following points:

• Provide information concerning the available legal means; legal powers and involvement of customs authorities in enforcing trademark rights per jurisdiction.
• Disclose information on how each system works, including timeframes.
• Discuss transshipments and how the relevant countries are dealing with them.
• Share intel on how counterfeits are being trafficked in the Latin and Central America region; including examples of possible routes of counterfeits coming from Asia.

Moderator:
Saúl Santoyo, Uhthoff, Gomez Vega & Uhthoff, S.C. (Mexico)

Speaker:
Michael G. Lewis, Regional Attaché for México, Central America and the Caribbean (Mexico)

Coffee Break

CONCURRENT SESSION 9

The Challenges of a Global Advertising Strategy Within Regulated Markets

There is a global trend to regulate the way in which companies interact with their consumers, how they may provide information and advertise their products. Of the many affected industries are the food, pharmaceutical, beverages and tobacco industries. With this new trend, issues like plain packaging, new labeling requirements and advertising restrictions generate a series of challenges for trademark owners in connection to the use of their trademarks and the way they may market their products. Moreover, new regulations, in some cases, can even be deemed expropriatory of IP rights. Speakers from different industries that are impacted will analyze some of the issues that arise from this new regulatory environment, the impact that they have and the strategies being adopted by some to adapt to these new global challenges.

Moderator:
Rodrigo Marré Grez, Mackenna, Irarrazaval, Cuchacovich & Paz (Chile)

Speakers:
Elliot Basner, Diageo Latin America & Caribbean, Inc. (United States)
Karen A. Butcher, Morgan, Lewis & Bockius LLP (United States)
Jeffrey Gitchel, Bayer Corporation (United States)

CONCURRENT SESSION 10

Intellectual Property and the Judiciary: The Latin American Perspective

The judiciary plays an important role in protecting intellectual property rights in Latin America. However, a disparity exists in the level of understanding of intellectual property matters among justices throughout the region. At the same time, there is an increasing number of trademark related disputes that are brought to court, so it is critical that the Judiciary closely examines the cases in order to be able to issue fair and sound decisions.

This session brings together justices from the Supreme Courts of Paraguay, Panama and the Andean to discuss the challenges they face within their respective jurisdictions, as well as the different IP-focused initiatives and developments taking place throughout their judicial systems.

Moderator:
Iris Quadrio, Marval, O’Farrell, & Mairal (Argentina)

Speakers:
Gladys Bareiro de Modica, Justice of the Supreme Court of Justice of Paraguay (Paraguay)
Jose Ayu Prado, Chief Justice of the Supreme Court of Justice of Panama (Panama)
Hernan Romero Zambrano, Justice of the Andean Community Tribunal of Justice (Ecuador)

Tour of Panama Canal
($50 fee, advance registration required; tickets are nonrefundable)

Join fellow registrants as they explore the Panama Canal and learn about the importance of the Canal on global commerce. This tour is estimated to take 5 hours roundtrip from the hotel. The price includes roundtrip shuttle to the Canal, a boat tour which include food and beverage and an information session with member of INTA’s Anticounterfeiting Committee. Don’t miss the unique opportunity to network, see a modern wonder of the world and learn more about the Panama Canal.

General Lunch

This lunch is for registrants not participating in luncheon committee meetings.

Committee Meetings

Lunch will be served at committee meetings. See schedule for exact meeting times.

Committee Meetings

Closing Cocktails