8:00 am–8:45 am
Registration and Networking Breakfast 

8:45 am–9:00 am
Welcome and Opening Remarks 

9:05 am–9:55 am
AI and IP in 2027: The Global State of Play
This opening session introduces the AI concepts that every IP lawyer should understand, then maps where U.S. developments, such as the Third Circuit’s September 2026 Thomson Reuters v. ROSS ruling, fit alongside the EU AI Act implementation and key decisions in the UK, Germany, and China. A closing segment will cover late-breaking developments. Registrants will gain insight into: 

• Core AI concepts relevant to IP practice 

• Differences among U.S. and international regulatory and judicial approaches 

• Developments affecting clients doing business in the U.S. and abroad 

Moderator: John McCormick, Principal, Fish & Richardson P.C. (USA) 

10:00 am–10:50 am
Capsule Keynote | Brands, Trust, and the AI-Powered Enterprise
How can multinational brands deploy AI at scale while protecting brand trust, client confidentiality, and IP? Drawing on leadership experience in privacy and legal AI strategy, our keynote speaker will explore how AI is transforming legal and brand work and examine the governance, data protection, and IP questions that arise. Registrants will gain insight into:  

• Legal risks associated with enterprise AI deployment 

• Data-protection and confidentiality considerations in AI adoption 

• Governance approaches designed to preserve brand trust 

10:50 am–11:05 am
Coffee Break 

11:05 am–11:55 am
Human Enough? A Global Update on AI Authorship, Inventorship, and Ownership
When does a human contribution make AI-assisted output protectable, and who owns it? With the U.S. Supreme Court’s March 2026 decision not to review Thaler v. Perlmutter, the D.C. Circuit’s ruling that the Copyright Act requires a human author remains the leading U.S. authority, while the harder questions about AI-assisted works remain open. This global update compares U.S. standards with approaches in the EU, UK, China, and other jurisdictions across copyright, patents, and designs. Registrants will learn to:  

• Apply U.S. human-authorship and conception standards to AI-assisted works and inventions 

• Assess potential protection strategies for AI-assisted works and inventions 

• Evaluate ownership and documentation issues across jurisdictions 

Moderator: Michael Hawkins, Partner, Noerr (Spain) 

12:00 pm–12:50 pm
Agentic Brands: When AI Speaks, Recommends, and Buys
As AI agents influence how consumers discover and purchase products, U.S. courts are beginning to address the resulting trademark and liability questions. Who is liable when AI misattributes content to a brand, as alleged under U.S. federal trademark law in the pending district court case Advance Local Media v. Cohere? This session analyzes trademark use, confusion, false attribution, and platform access, including the Ninth Circuit’s ruling in the August 2026 platform-access case Amazon v. Perplexity. Registrants will learn to:  

• Evaluate infringement and false-attribution claims involving AI agents 

• Identify risks associated with agent-mediated commerce 

• Draft governance policies for brand-deployed AI agents 

Moderator: Dan Englander, Partner, Kilpatrick Townsend & Stockton LLP (USA) 

12:50 pm–1:50 pm
Networking Luncheon 

1:55 pm–3:25 pm
Interactive AI IP Audit Workshop
In this hands-on skills workshop, registrants will counsel a fictional company headquartered outside the United States as it launches an AI-enabled product in the U.S. and other markets. Through polling and facilitated legal analysis, participants will identify IP assets, ownership gaps, training-data and privacy risks, trade secret vulnerabilities, and contractual issues. Faculty will debrief each decision against U.S. and international law. Registrants will learn to: 

• Conduct a structured AI-focused IP audit 

• Prioritize legal risks for a U.S. market launch 

• Develop and apply a roadmap to vendor diligence and board reporting 

3:25 pm–3:40 pm
Coffee Break

3:40 pm–4:30 pm
Deepfakes, Digital Replicas, and Synthetic Reality
Voice cloning, digital twins, and realistic AI replicas are testing publicity rights, trademark, copyright, and evidence law. In the U.S., protection is a patchwork of state laws, with federal legislation such as the NO FAKES Act of 2026 pending. This session examines claims against unauthorized replicas, consent and licensing practices, and how to prove authenticity when synthetic content is disputed. Registrants will learn to: 

• Navigate U.S. state and federal digital-replica rules for talent and brands worldwide 

• Evaluate consent and licensing issues for likeness, voice, and other relevant attributes 
• Identify strategies for preserving and authenticating evidence involving synthetic content 

Moderator: David Grace, Partner, Loeb & Loeb LLP (USA) 

4:35 pm–4:45 pm
Co-Chair Closing Remarks 

5:30 pm–7:30 pm
Networking Reception 

8:00 am–8:45 am
Networking Breakfast 

8:45 am–9:00 am
Welcome and Remarks 

9:05 am–9:55 am
The Great AI Licensing Debate
Should AI developers need permission, and pay, to train on protected works, brands, and data, and how should rights be licensed as AI moves into robots and other physical products? Faculty will debate U.S. fair use and comparable exceptions elsewhere, drawing on decisions such as the Third Circuit’s September 2026 Thomson Reuters v. ROSS ruling, then turn to deal terms, audit rights, and risk allocation. The debate will explore:  

• U.S. fair-use arguments in training-data disputes 

• Cross-border licenses covering datasets, models, outputs, and robotics 

• Advise clients on leverage while the law remains unsettled 

10:00 am–10:50 am
Capsule Keynote | The AI Economy and Global Competition
AI is reshaping the global economy and the race among nations to lead in innovation. This keynote examines how that competition, alongside parallel races in emerging technologies such as quantum computing, is shaping regulatory choices in the United States, Europe, and China, and what those choices mean for the creation, protection, and value of IP and brands. Registrants will gain insight into:  

• Global competition and its influence on AI regulation 

• The IP and data-security implications of quantum computing 

• Regulatory trends affecting the development of IP protection strategies 

• Strategic considerations for managing brands and IP assets across borders and markets 

10:50 am–11:05 am
Coffee Break

11:05 am–12:35 pm
Interactive Commercialization Simulation
Registrants will guide a fictional AI and robotics company, based outside the United States, through U.S. expansion: financing, licensing, partnerships, and enforcement. Each choice triggers legal consequences involving ownership, data governance, trade secrets, regulatory fragmentation, and contracts. Faculty will explain the governing legal principles behind each outcome. Registrants will learn to: 

• Prioritize competing legal risks under business time pressure 

• Document legal advice clearly for executives and boards 

• Apply a repeatable framework for counseling clients expanding into the United States

12:35 pm–1:35 pm
Networking Luncheon 

1:40 pm–2:30 pm
From Lab to Valuation: Investing in and Commercializing AI and Robotics
What makes an AI or robotics company defensible, investable, and market-ready in the eyes of U.S. investors and acquirers? Faculty will examine how patents, proprietary data, trade secrets, and brands drive value; how the USPTO’s revised AI inventorship and patent-eligibility guidance affects patent strategy; and how regulation shapes investment and physical-AI licensing and liability terms. Registrants will learn to: 

• Identify key IP and regulatory considerations in investor and acquirer due diligence 

• Assess how USPTO guidance affects AI patent value 

• Evaluate licensing and liability considerations in AI and robotics deals 

2:35 pm–3:25 pm
Bionic Infringers: AI-Powered Counterfeiting and Layered IP Enforcement
AI is lowering the cost of counterfeiting, fake storefronts, synthetic reviews, and fraudulent filings, even as the USPTO deploys its own AI tools, such as its Class ACT classification tool. This session examines the U.S. enforcement toolkit available to rights holders worldwide: Schedule A suits against multiple online sellers, subpoenas, U.S. Customs recordation, platform takedowns, and cross-border cooperation. Registrants will learn to:  

• Build layered protection strategies for AI-enabled products 

• Evaluate U.S. enforcement options for domestic and foreign rights holders 

• Understand the challenges of preserving and authenticating digital evidence in cross-border disputes 

Moderator: Danielle Olivotto, Senior Director, Legal Counsel, Qualcomm (USA) 

3:25 pm–3:40 pm
Coffee Break 

3:40 pm–4:30 pm
Competence, Confidentiality, and Candor: The Ethics of AI in IP Practice
Generative AI is now part of daily IP practice, from clearance searches to drafting and docketing. Professional-responsibility rules apply in full to all of these activities, including to practitioners abroad working with U.S. counsel or before the USPTO. Drawing on ABA Formal Opinion 512, New York bar guidance, USPTO guidance, and sanctions cases such as Mata v. Avianca, this session examines competence, confidentiality, supervision, candor, and billing. Registrants will learn to:  

• Apply U.S. ethics rules when selecting and using AI tools 

• Protect client confidences on third-party AI platforms 

• Supervise and verify AI-assisted work by lawyers and staff 

4:35 pm–4:45 pm
Co-Chair Closing Remarks 

All prices listed reflect United States Dollars (USD).

All transactions are subject to a 3.3% processing fee, which is not reflected in the pricing identified above.

* Startup: Persons eligible for Regular Membership that have been incorporated for no more than five (5) years, employ fewer than fifty (50) full-time equivalent employees, and have gross annual revenues not exceeding US $5 million. Intellectual property law firms and service providers who are Startups are not eligible for Regular Membership and shall be classified as Associate Members if they otherwise meet the eligibility requirements for Associate Membership.
* SME: Persons eligible for Regular Membership that employ fewer than 250 full-time equivalent employees and have gross annual revenues not exceeding US $50 million. Intellectual property law firms and service providers who are SMEs are not eligible for Regular Membership and shall be classified as Associate Members if they otherwise meet the eligibility requirements for Associate Membership.

• All individuals within a member organization attending an INTA event are expected to register for the event and wear their official event badge, including INTA-related offsite events.
• Continued committee participation requires that everyone at the organization level respect this policy.
• If any individual from a member organization attends an event without proper registration and a badge, all committee members from that organization may be removed from their committee assignments.

View updated Event Policies here

We encourage you to review our Event Policies, which apply to all INTA events.

To request a credit for the AI & IP Conference: Protecting Brands and Powering Innovation in the Digital Economy (Americas), please submit your request to INTA Member Operations stating in detail the reason for the credit request.

Full credits for the registration fee will be issued for requests shared with the INTA Member Operations team requested by Friday, February 5, 2027, 11:59 pm (U.S. Eastern Time).

No credits of registration fees will be given beyond Saturday, February 6, 2027, 12:00 am (U.S. Eastern Time).

Buying for your organization? Tickets not assigned by Friday, February 5, 2027, can’t be used to attend and become an organizational credit under INTA’s Credit Policy.

Your base registration for the 2027 AI & IP Conference: Protecting Brands and Powering Innovation in the Digital Economy (Americas) is transferable to another person affiliated with your umbrella member organization. Add-on business development activities for the AI & IP Conference: Protecting Brands and Powering Innovation in the Digital Economy (Americas) are transferable to any other person registered for the 2027 AI & IP Conference: Protecting Brands and Powering Innovation in the Digital Economy (Americas).

To facilitate the registration substitution process, please submit your Substitution Request Form to INTA Member Operations, stating in detail the reason for the substitution and the person attending in your place. If you would like to transfer your add-on business development activity to another person, please contact INTA Member Operations.

Designees can also reassign an assigned ticket to another person affiliated with your umbrella member organization by the substitution deadline below. Tickets can’t be reassigned outside your umbrella member organization.

All substitution requests must be submitted by Wednesday, March 10, 11:59 pm (U.S. Eastern Time).