Frankfurt Workshop: Integrating Intellectual Property, Finance, and Valuation

Opening and Welcome Remarks

Panel 1: Intellectual Property, Innovation, and Competitiveness: Global Trends Shaping Business Value

As intangible assets continue to account for an increasing share of enterprise value, intellectual property has become a strategic asset underpinning innovation, competitiveness, and economic growth. This session will examine the global trends re-shaping how IP is commercialized, valued, and protected and explore how businesses are adapting to technological disruption, digital transformation, and changing geoeconomic conditions.

Moderator:

• Juliana Fuchs, Counsel, Brand Protection, PUMA (Germany)

Panel 2: Unlocking Investment Potential: The Role of Intellectual Property in Capital Allocation and Financing Decisions

Investors and lenders are increasingly recognizing intellectual property as an indicator of a company’s innovation capacity, growth potential, as well as a critical consideration for capital allocation. This session will explore how IP influences investment decisions across venture capital, private equity, banking, and corporate finance, and discuss practical approaches to integrating intangible assets into financial analysis and due diligence processes. The discussion will also examine the opportunities and challenges associated with using IP to improve access to capital and support business growth.

Moderator:

• Dr. Anna-Kristine Wipper, Partner at PwC Law (Germany)

Networking Break

Panel 3: What Investors See: Valuing Intangibles in the Funding Journey

What makes an idea worthy of investment? This panel explores how investors, lenders, and other strategic partners evaluate intangible assets when making funding decisions. From equity financing and government grants to franchising and licensing models, speakers will examine the factors that signal value, reduce risk, and support growth. Learn how intellectual property, brand equity, data, and know-how can strengthen an organization’s investment case, unlock access to capital, and create a foundation for sustainable scaling. Gain practical insights into what funders look for and how innovators can better communicate the value of their intangible assets throughout the funding journey.