INTA Discusses Gen Z Report at China Intellectual Property Annual Conference

Seth Hays, INTA’s Chief Representative, Asia Pacific, spoke about strategic brand building at the China Intellectual Property Annual Conference on September 2, in Hangzhou. He discussed INTA’s Gen Z Insights: Brands and Counterfeit Products attitudinal study and the importance of educating young consumers about the dangers of purchasing counterfeit products. He also highlighted the next big opportunities to learn more about doing business in the region: INTA’s 2019 Asia Conference: Brands in Changing Times, October 17–18, in Kuala Lumpur, Malaysia, and INTA’s 142nd Annual Meeting, April 25–29, 2020, in Singapore.