Brand & New Podcast Looks at Public Interest in Innovation in Life Sciences

The latest episode of INTA’s Brand & New podcast looks at how the innovation and intellectual property of major pharmaceutical and life sciences stakeholders are uniquely front and center in the public consciousness due to the COVID-19 pandemic. Marc Holtorf and Emmanuel Gougé, Partners at the law firm Pinsent Masons in Munich, Germany, and Paris, France, respectively, share their perspectives on the current private market dynamics and the imperatives of global health policies and the public interest. Listen and subscribe to Brand & New on Apple Podcasts, Google Podcasts, Spotify, and Stitcher.