Programs and Events
Programs and Events
Brand & New
INTA Podcasts

Brand & New is a podcast produced by the International Trademark Association (INTA) and focused on innovation. Our host, Audrey Dauvet, shares a new topic every two weeks, on Tuesday—to inform and inspire listeners.

Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property l
awyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment. 

Each podcast consists of an open dialogue with experts, visionaries, and influential people from all over the world in order to learn more about the evolution of the legal and intellectual property ecosystem, its concepts, and all actual or potential consequences.  

Because we consider innovation as a pillar of INTA’s 
2018—2021 Strategic Plan, and because it is key to “walk the talk,” we invite you to follow Brand & New, to expand your knowledge about the transformation of this industry and to stay curious!

Our host is a French-born lawyer and entrepreneur currently based in the United States. After years spent in private practice as an IP lawyer, Ms. Dauvet became the Global Intellectual Property Director of the leading wine and spirits company Pernod Ricard, Paris, France, managing with her team a portfolio of more than 30,000 IP rights. She then became Vice President Legal, Compliance & Corporate Affairs for Pernod Ricard Americas, in New York.  Her achievements were recognized with several U.S. and international awards. Currently, Ms. Dauvet is a consultant in IP and technology as well as an entrepreneur in the beverage sector.  

Listen to Brand & New on iTunes, Spotify, and Stitcher.

Brand & New guests contribute to this podcast in their personal capacity and the opinions expressed (or experiences shared) are their own. They do not purport to reflect the views or opinions of INTA or its members. 



Tuesday, December 4, 2018: Disrupting Trademark Law: Artificial Intelligence, Big Data, Social Media, and More

Fromer JeanneJeanne Fromer, a Professor of Law with a specialty in IP at New York University School of Law and Co-Director of the Engelberg Center on Innovation Law & Policy in New York, raises many thought-provoking questions about trademark law, technology, and society as a whole in this compelling interview. She gives us keys to better understand how artificial intelligence (AI) and other technologies challenge our perspective on traditional legal concepts in today’s fast-changing world.

About Jeanne Fromer

Also of Interest

“Taking Intellectual Property into Their Own Hands,” California Law Review

“Are We Running Out of Trademarks? An Empirical Study of Trademark Depletion and Congestion,” Harvard Law Review

Dastar Corp. v. Twentieth Century Fox Film Corp. Et Al., Supreme Court of the United States

“Futurist Thinking: From Products to Experiences,” INTA Daily News

INTA 2019 March Conference: The Business of Brands, March 28-29, 2019

The Trademark Reporter, the Law Journal of the International Trademark Association


 Previous Episodes


Tuesday, November 20, 2018: Embrace the Future: How Technology Is Transforming Legal Practice

Stéphane Lemarchand, Partner, Global Co-Chair, Intellectual Property and Technology Group, DLA Piper France LLP, Paris, France, shares his experience about the way the legal and IP ecosystems interact with technology, and why practitioners must embrace technology sooner rather than later “to remain relevant and efficient.”


To go further:

About Stéphane Lemarchand

About Innovation and Technology
DLA Piper white book on digital transformation, co-edited with the leading French business magazine Option Finance:  
Direct access to the ebook :

Tuesday, November 6, 2018: Introduction to Brand & New, the International Trademark Association Podcast 

Tish BerardTish Berard, the 2018 President of the International Trademark Association (INTA), introduces the Association’s new podcast series, Brand & New, in a discussion with host Audrey Dauvet.

Successful businesses innovate on a daily basis to meet the changing needs of today’s consumers. How do brand professionals and those interested in brands become effective stakeholders in this dialogue? Learn how business leaders, legal experts, marketing gurus, and technological visionaries from all over the world comprehend today’s changes in technology and prepare their organizations for the future.

 To go further:

About Tish Berard

About INTA initiatives related to innovation

Hosted by Audrey Dauvet

Contribution of M. Halle & S. Lagedamont - Music by JD Beats 

Brand & New is a production of the International Trademark Association