INTA Bulletin Looks at How Brands and IP Professionals Are Addressing the COVID-19 Crisis

The latest issue of the INTA Bulletin explores the impact of COVID-19 on brands and intellectual property practitioners, and how they should be responding to the pandemic from communications and operational standpoints. In the first article, Jennifer Cohan (President, Edelman New York) outlines why brands should respond to the crisis in effective and authentic ways. In the second article, an excerpt from the latest edition of INTA’s Brand & New podcast, Peter McAleese (Akran Intellectual Property, Italy), looks at these disquieting times through the lens of an IP attorney based in Rome, a city hard hit by the pandemic. Another article provides an overview of INTA’s response to the pandemic.