International Trademark Association Hosts Workshop and Delegation to Explore the Future of Trademarks in India

New York, NY—February 7, 2018—As India emerges as a driving force in the global marketplace, the International Trademark Association (INTA) will host a workshop, “A ‘Brand’ New Day—Preparing for the Present and Future of Trademarks,” on March 14 in New Delhi, India.

The half-day workshop will kick off INTA’s eighth annual delegation to India, which will include the Association’s CEO and 2018 President. The visit will take place on March 14, 15, and 16 in New Delhi and Mumbai.

At the workshop, leading business insiders and legal experts will address effective strategies and best practices for protecting intellectual property (IP) rights in a booming and transforming e-commerce and tech startup environment. Speakers include representatives from some of India’s leading law firms and international brands, including Adidas Group, Fidus Law Chambers, and RNA IP Attorneys.

Workshop sessions will cover timely topics, including creative solutions for preempting trademark infringement and counterfeiting in today’s tech-dominated reality; strategies for effectively leveraging social media and cultural references to promote brands and influence consumer choice; and practical approaches for new technology companies facing constantly developing IP challenges.

This workshop is designed for IP and trademark professionals, in-house counsel, small and medium sized enterprises, and technology industry professionals. It will provide numerous opportunities for networking.

 As part of INTA’s delegation visit, Association members and leaders will meet with officials from India’s Trade Marks Office, judges, Customs officials, officials from the Department of Industrial Policy & Promotion, IP attachés, and representatives of relevant industry and IP associations.

“INTA looks forward to the opportunity to strengthen our partnerships and identify new and effective ways to work together to advance trademark protection and enforcement,” said INTA CEO Etienne Sanz de Acedo.

For more information on INTA’s workshop in India, visit www.inta.org/2018NewDelhi.

About the International Trademark Association
The International Trademark Association (INTA) is a global association of brand owners and professionals dedicated to supporting trademarks and related intellectual property (IP) to foster consumer trust, economic growth, and innovation. Members include more than 7,200 trademark owners, professionals, and academics from 191 countries, who benefit from the Association’s global trademark resources, policy development, education and training, and international network. Founded in 1878, INTA is headquartered in New York City, with offices in Brussels, Santiago, Shanghai, Singapore, and Washington, D.C., and representatives in Geneva and New Delhi. For more information, please visit www.inta.org.