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  • Continue to reap the benefits of being an INTA member by renewing today. Belonging to INTA gives you access to the Membership Directory, which can assist with business development; discounted rates to meetings and conferences that offer education, networking, and professional development opportunities; and time-saving, comprehensive legal resources. Remain a part of our global community of brand owners and professionals! Click here to renew.
  • Focus on your own professional development while enjoying a midday meal with peers at the Lunch and Learn sessions at INTA’s 141st Annual Meeting, May 18–22 in Boston, Massachusetts. The latest edition of the INTA Bulletin features in-depth interviews with the two speakers, Kaplan Mobray (left), a Wharton-educated business speaker whose innovative talks have been called “life changing,” and Mark Beese, president of Leadership for Lawyers, LLC, whose dynamic presentations help lawyers become better leaders. Register for the Annual Meeting; separate registration required for the Lunch and Learn sessions.
  • Unreal Campaign Committee Member Boriana Guimberteau (FTPA Avocats, France), along with Charles de Haas (Fendi, Italy), recently gave a presentation on counterfeiting to fashion students at Paul Poiret High School in Paris, France. The Unreal Campaign is INTA’s consumer awareness initiative that educates teens (ages 14–18) about the dangers of counterfeit goods and the importance of trademarks and brands. If you are interested in getting involved in the Campaign, please contact Catherine Shen, Associate, Strategic Partnerships & Unreal Campaign, at cshen@inta.org
  • The International Organization for Standardization (ISO), working with standards boards worldwide, has just published a new ISO Global Standard that encourages brand owners to evaluate their brands regularly to create a feedback loop that leads to greater value for the brands over time. The release of ISO 20671 is timely given INTA’s 2019 March Conference: The Business of Brands in New York City on March 28–29; the Conference includes a session, titled “Brand Value: How Do You Measure a Feeling?” which will discuss various ways to value brands—the pros, cons, and in-betweens. Also, INTA’s Brand Value Special Task Force is delving deeply into the topics of brand value, brand equity, and brand valuation. To learn more about INTA’s Brand Value Special Task Force, contact Sheila Francis at sfrancis@inta.org

Belonging to INTA Gives You Access to Many Benefits, Renew Today
Continue to reap the benefits of being an INTA member by renewing today. Belonging to INTA gives you access to the Membership Directory, which can assist with business development; discounted rates to meetings and conferences that offer education, networking, and professional development opportunities; and time-saving, comprehensive legal resources. Remain a part of our global community of brand owners and professionals! Click here to renew.

Lunch and Learn Sessions at INTA’s Annual Meeting Will Emphasize Professional Development
Focus on your own professional development while enjoying a midday meal with peers at the Lunch and Learn sessions at INTA’s 141st Annual Meeting, May 18–22 in Boston, Massachusetts. The latest edition of the INTA Bulletin features in-depth interviews with the two speakers, Kaplan Mobray (left), a Wharton-educated business speaker whose innovative talks have been called “life changing,” and Mark Beese, president of Leadership for Lawyers, LLC, whose dynamic presentations help lawyers become better leaders. Register for the Annual Meeting; separate registration required for the Lunch and Learn sessions.

Unreal Campaign Educates High School Students in Paris, France
Unreal Campaign Committee Member Boriana Guimberteau (FTPA Avocats, France), along with Charles de Haas (Fendi, Italy), recently gave a presentation on counterfeiting to fashion students at Paul Poiret High School in Paris, France. The Unreal Campaign is INTA’s consumer awareness initiative that educates teens (ages 14–18) about the dangers of counterfeit goods and the importance of trademarks and brands. If you are interested in getting involved in the Campaign, please contact Catherine Shen, Associate, Strategic Partnerships & Unreal Campaign, at cshen@inta.org

New Global Standard Calls for Annual Brand Evaluations
The International Organization for Standardization (ISO), working with standards boards worldwide, has just published a new ISO Global Standard that encourages brand owners to evaluate their brands regularly to create a feedback loop that leads to greater value for the brands over time. The release of ISO 20671 is timely given INTA’s 2019 March Conference: The Business of Brands in New York City on March 28–29; the Conference includes a session, titled “Brand Value: How Do You Measure a Feeling?” which will discuss various ways to value brands—the pros, cons, and in-betweens. Also, INTA’s Brand Value Special Task Force is delving deeply into the topics of brand value, brand equity, and brand valuation. To learn more about INTA’s Brand Value Special Task Force, contact Sheila Francis at sfrancis@inta.org