Industry Research

Gen Z Insights: Brands and Counterfeit Products

Published: May 16, 2019

Gen Z Insights: Brands and Counterfeit Products

INTA published this report in May 2019. This study explores the relationship between Gen Zers and brands and their attitudes and perceptions of counterfeit products and unpacks the importance of different practical and ethical considerations influencing Gen Z’s purchase of counterfeit products.

The following 11 reports, corresponding infographics, and translations are available:

Comprehensive Global Report Comprehensive Global Infographic
Argentina Report Argentina Infographic
China Report China Infographic
India Report India Infographic
Indonesia Report Indonesia Infographic
Italy Report Italy Infographic
Japan Report Japan Infographic
Mexico Report Mexico Infographic
Nigeria Report Nigeria Infographic
Russia Report Russia Infographic
United States Report United States Infographic

Watch the following video for an overview of Gen Z Insights: Brands and Counterfeit Products

Translations of the executive summary for the global report and certain country reports are available below.