Gen Z Insights: Brands and Counterfeit Products

Gen Z Insights: Brands and Counterfeit Products

INTA published this report in May 2019. This study explores the relationship between Gen Zers and brands and their attitudes and perceptions of counterfeit products and unpacks the importance of different practical and ethical considerations influencing Gen Z’s purchase of counterfeit products.

The following 11 reports, corresponding infographics, and translations are available:

Comprehensive Global Report	Comprehensive Global Infographic
Argentina Report	Argentina Infographic
China Report	China Infographic
India Report	India Infographic
Indonesia Report	Indonesia Infographic
Italy Report	Italy Infographic
Japan Report	Japan Infographic
Mexico Report	Mexico Infographic
Nigeria Report	Nigeria Infographic
Russia Report	Russia Infographic
United States Report	United States Infographic

Watch the following video for an overview of Gen Z Insights: Brands and Counterfeit Products

Translations of the executive summary for the global report and certain country reports are available below.

• Bahasa Indonesia
  • Global Report Executive Summary
  • Indonesia Report Executive Summary
• Chinese (Simplified)
  • Global Report Executive Summary
  • China Report Executive Summary
• Italian
  • Global Report Executive Summary
  • Italy Report Executive Summary
• Japanese
  • Global Report Executive Summary
  • Japan Report Executive Summary
• Spanish
  • Global Report Executive Summary
  • Argentina Report Executive Summary
  • Mexico Report Executive Summary
• Russian
  • Global Report Executive Summary
  • Russia Report Executive Summary