Brand & New Podcast
Doing Well by Doing Good: Inspiration, Innovation, and Social Commitment in Brands
Published: May 25, 2021
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Guests
Michael Haddad Social entrepreneur, UN climate change champion, and professional athlete Lebanon
David Lossignol 2019 INTA President and Head of Pharma Legal Brand Protection, Novartis Pharma AG Basel, Switzerland
This episode originally aired on May 20, 2019
Michael Haddad of Lebanon, a social entrepreneur, UN climate change champion, and professional athlete; and David Lossignol, 2019 INTA President and and head of Pharma Legal Brand Protection at Novartis Pharma AG in Basel, Switzerland, share their inspirational efforts to enhance the lives of people and better society through various global social responsibility projects, including the values to promote and the role brands can play in these initiatives now and in the future.
Related Resources
To go further:
INTA Bulletin: INTA Committee Looks to ‘Walk” with Global Effort for Inclusive COVID-19 Recovery
INTA: Brands and CSR Survey Report
Also of interest:
INTA’s new attitudinal study, “Gen Z Insights: Brands and Counterfeit” Products
About Brand & New
Our hosts discuss compelling business and legal topics relating to intellectual property, innovation, technology, and change with an international roster of influential experts and industry visionaries.
Brand & New guests contribute to this podcast in their personal capacity, and the opinions expressed (or experiences shared) are their own. They do not purport to reflect the views or opinions of INTA or our members.
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