Insight into the Mindset of the Gen Z Population: Leaving its Mark on the World

Published: September 14, 2021

Brand & New

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Andrea Gerosa Founder and Chief Thinker, ThinkYoung Geneva, Switzerland

Cynthia Smuzynska Intellectual Property Counsel, Gilead Sciences San Francisco, California, USA

Originally published May 22, 2019 

Andrea Gerosa, Founder and Chief Thinker of ThinkYoung, Geneva, Switzerland; and Cynthia Smuzynska, Intellectual Property Counsel, Gilead Sciences, San Francisco, California, USA, talk about the profile and voice of Gen Z as well as the interactions with brands and intellectual property of this group of individuals who will make up the largest demographic population by 2020.

Related Resources

To go further:

About Andrea Gerosa

About Cynthia Smuzynska

Also of interest:

INTA’s new attitudinal study, “Gen Z Insights: Brands and Counterfeit Products”

INTA’s Unreal Campaign

About Brand & New

Brand & New podcasts from the International Trademark Association

Our hosts discuss compelling business and legal topics relating to intellectual property, innovation, technology, and change with an international roster of influential experts and industry visionaries.

Brand & New guests contribute to this podcast in their personal capacity, and the opinions expressed (or experiences shared) are their own. They do not purport to reflect the views or opinions of INTA or our members.

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