BRAND & NEW EPISODES
The New Pirates: Innovative Options to Tackle Counterfeiting in China
Published: May 21, 2019
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Guest
Loke Koon Tan Partner, Baker & McKenzie Hong Kong SAR, China
Loke Koon Tan, Partner at Baker & McKenzie who leads the IP Practice Group in Hong Kong and China, provides insight into the most effective and innovative anticounterfeiting strategies and tools to fight the new pirates in China.
Related Resources
To go further:
About Loke Khoon Tan (Firm Profile)
Also of interest:
INTA Study “Addressing the Sale of Counterfeits on the Internet”
INTA’s new attitudinal study, “Gen Z Insights: Brands and Counterfeit Products”
About Brand & New
Host Audrey Dauvet discusses compelling business and legal topics relating to intellectual property, innovation, technology, and change with an international roster of influential experts and industry visionaries.
Brand & New guests contribute to this podcast in their personal capacity, and the opinions expressed (or experiences shared) are their own. They do not purport to reflect the views or opinions of INTA or our members.
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