BRAND & NEW EPISODES

The New Pirates: Innovative Options to Tackle Counterfeiting in China

Published: May 21, 2019

Brand & New

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Guest

Loke-Koon-Tan.jpg

Loke Koon Tan Partner, Baker & McKenzie Hong Kong SAR, China

Loke Koon Tan, Partner at Baker & McKenzie who leads the IP Practice Group in Hong Kong and China, provides insight into the most effective and innovative anticounterfeiting strategies and tools to fight the new pirates in China.

Related Resources

To go further:

About Loke Khoon Tan (Firm Profile)

Also of interest:

INTA Study “Addressing the Sale of Counterfeits on the Internet”

INTA’s new attitudinal study, “Gen Z Insights: Brands and Counterfeit Products”

INTA Anticounterfeiting Committee

Trademark Law in China – Pirates in the Middle Kingdom

About Brand & New

Brand & New podcast

Host Audrey Dauvet discusses compelling business and legal topics relating to intellectual property, innovation, technology, and change with an international roster of influential experts and industry visionaries.

Brand & New guests contribute to this podcast in their personal capacity, and the opinions expressed (or experiences shared) are their own. They do not purport to reflect the views or opinions of INTA or our members.

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