The Virtual Work Order: Generate Higher Performance and Stronger Relationships

Published: October 13, 2020

Brand & New

Internet Explorer users, please open this podcast episode in Spotify here: The Virtual Work Order: Generate Higher Performance and Stronger Relationships


Keith Ferrazi

Keith Ferrazzi Founder and CEO, Ferrazzi Greenlight Los Angeles, California, USA

How to overcome the challenges of remote working when it comes to building, entertaining, and thriving through our professional relationships? How to leverage technology, without too much trade-off in terms of authenticity and true connection? How to remain engaged and present when most interactions remain remote?

Just a few weeks before the International Trademark Association’s first-ever virtual Annual Meeting & Leadership Meeting, scheduled for November 9 to 20, 2020, who better to discuss these topics than Keith Ferrazzi, entrepreneur, TED Talk speaker, and author of the best sellers Never Eat Alone, Who’s Got Your Back? and Leading Without Authority.

As the founder and CEO of the strategic consulting firm Ferrazzi Greenlight, based in Los Angeles, California, USA, Mr. Ferrazzi has been focusing on the importance of positive relationships to reach business success, addressing the behavioral issues that block organizations from reaching their goals. His previous experiences as chief marketing officer of the global hospitality company Starwood, have also contributed to build his vision on success redefinition, on the ways to Co-Elevate® to innovate and to team out to bring in the right expertise and “go higher together.” His insights shall be eye-opening for intellectual property and legal teams, and beyond.

Related Resources

About Keith Ferrazzi

Also of interest:
Go Forward to Work 6 Ways to Come Back from the Pandemic with a Stronger Team
INTA 2020 Annual Meeting & Leadership Meeting
TED Talk Keith Ferrazzi: Interdependent Leadership
Chief Executive: Better Meetings During Covid

About Brand & New

Brand & New podcasts from the International Trademark Association

Our hosts discuss compelling business and legal topics relating to intellectual property, innovation, technology, and change with an international roster of influential experts and industry visionaries.

Brand & New guests contribute to this podcast in their personal capacity, and the opinions expressed (or experiences shared) are their own. They do not purport to reflect the views or opinions of INTA or our members.

See Details