Perspectives
Content and conversations that elevate the profession and illuminate the most important issues brand owners and trademark and intellectual property (IP) practitioners are talking about.
Our global contributors put into perspective business-critical trends, legal and regulatory developments, and research findings that can help you prepare for today and plan for the future.
Features
When a Revocation Request Goes Too Far: Board of Appeal Maps Abuse of Process
Published: November 4, 2026
Hugo Monteiro de Queirós PLMJ Advogados Lisbon, Portugal INTA Bulletins Correspondent
The EUIPO First Board of Appeal’s Magenta decision shows when a formally valid revocation request can cross the line into abuse of process and what applicants and trademark owners should take from its two-part test.
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Interviews
Three Questions with David Haigh: The Rising Value of Intangible Assets
Published: November 4, 2026
Ahead of its Global Intangible Finance Tracker—2026 Report Launch, Brand Finance’s David Haigh explores record intangible value, brands’ contribution to business success, and what balance sheets leave unseen for companies and investors.
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BRAND & NEW EPISODE
AI and Trademarks: Rethinking Likelihood of Confusion
On of the most important—and rapidly evolving—questions in trademark law is, “How might artificial intelligence (AI) reshape the way trademark professionals evaluate “likelihood of confusion”?
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Interviews
Putting the “I” in INTA: 20 Years of the Europe Office
Published: November 4, 2026
As the Europe Office marks its milestone anniversary, past and present staff and INTA presidents share memories of building relationships, understanding regional priorities, bringing global members’ perspectives into European policymaking, and the Association’s continued internationalization.
Learn MoreThe Effect of Greenwashing and Greenhushing on Brand Value
Discover how greenwashing and greenhushing impact brand value—and what that means for your organization
Shattering Systemic Barriers: How to Advance Gender Diversity in the Intellectual Property Profession
While efforts are underway to improve the representation of female practitioners in the IP industry, more needs to be done to combat prejudices faced by women in the workplace and to promote healthy work-life integration.
Features
Get expert insight into the issues influencing the present and transforming the future of trademarks and brands. We explore current and evolving trends and practice issues, and interview leaders and visionaries from across the industry.
Law & Practice
With a constant eye on developments that our community needs to follow, practitioners from around the world report on legal proceedings and proposed and actual changes in laws and regulations to keep you up to date.
INTA Research
Our studies contribute significantly to the IP field and beyond, providing critical data that inform our members, as well as policymakers, the C-Suite, entrepreneurs, media, and consumers.
Industry Research
Make data-driven decisions and strengthen your strategic guidance. Taking a deep dive into significant issues of our time, we highlight our own studies and other industry research.
Industry Updates
We bring you news from myriad sources to keep you informed about key industry issues and trends. This includes an ongoing series to update brand owners on online service providers’ efforts to curb counterfeiting, and represents our collaborative initiatives to fight the proliferation of counterfeit goods online and elsewhere.
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Look for the INTA Bulletin in your email box every Wednesday, with links to articles posted in Perspectives and INTA News on this site.