Perspectives
Content and conversations that elevate the profession and illuminate the most important issues brand owners and trademark and intellectual property (IP) practitioners are talking about.
Our global contributors put into perspective business-critical trends, legal and regulatory developments, and research findings that can help you prepare for today and plan for the future.
Features
Responsible Influencer Marketing: India’s Regulatory Landscape and Global Lessons
Published: August 18, 2026
Sudarshan Kumar Bansal United World New Delhi, India
Online influencers exercise a credibility that rivals traditional celebrities and their use in promoting brands is coming under increasing scrutiny in India. But what does the regulatory and judicial landscape in India look like? And how does it compare to the international approach?
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Interviews
How IP Offices Can Become Digital-First and AI-Ready: A Conversation with CIPO CEO Konstantinos Georgaras
Published: August 11, 2026
As INTA publishes its IP Office of the Future: Digital Transformation report, Konstantinos Georgaras, CEO of the Canadian Intellectual Property Office and a lead author of the report, shares practical lessons on digital modernization of legacy systems, preparing for AI, and why IPOs do not have the luxury of inaction.
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BRAND & NEW EPISODE
AI and Trademarks: Rethinking Likelihood of Confusion
On of the most important—and rapidly evolving—questions in trademark law is, “How might artificial intelligence (AI) reshape the way trademark professionals evaluate “likelihood of confusion”?
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Interviews
Three Questions with Alison Caless: New Interactive Case Study Session at TMAP 2026
Published: August 3, 2026
Session moderator Alison Caless discusses the new addition to the format, which will add another layer of engagement at TMAP by inviting participants to work through realistic trademark portfolio issues and compare approaches in real time.
Learn MoreThe Effect of Greenwashing and Greenhushing on Brand Value
Discover how greenwashing and greenhushing impact brand value—and what that means for your organization
Shattering Systemic Barriers: How to Advance Gender Diversity in the Intellectual Property Profession
While efforts are underway to improve the representation of female practitioners in the IP industry, more needs to be done to combat prejudices faced by women in the workplace and to promote healthy work-life integration.
Features
Get expert insight into the issues influencing the present and transforming the future of trademarks and brands. We explore current and evolving trends and practice issues, and interview leaders and visionaries from across the industry.
Law & Practice
With a constant eye on developments that our community needs to follow, practitioners from around the world report on legal proceedings and proposed and actual changes in laws and regulations to keep you up to date.
INTA Research
Our studies contribute significantly to the IP field and beyond, providing critical data that inform our members, as well as policymakers, the C-Suite, entrepreneurs, media, and consumers.
Industry Research
Make data-driven decisions and strengthen your strategic guidance. Taking a deep dive into significant issues of our time, we highlight our own studies and other industry research.
Industry Updates
We bring you news from myriad sources to keep you informed about key industry issues and trends. This includes an ongoing series to update brand owners on online service providers’ efforts to curb counterfeiting, and represents our collaborative initiatives to fight the proliferation of counterfeit goods online and elsewhere.
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Look for the INTA Bulletin in your email box every Wednesday, with links to articles posted in Perspectives and INTA News on this site.