Perspectives
Content and conversations that elevate the profession and illuminate the most important issues brand owners and trademark and intellectual property (IP) practitioners are talking about.
Our global contributors put into perspective business-critical trends, legal and regulatory developments, and research findings that can help you prepare for today and plan for the future.
Interviews
TMAP Returns to Berlin, Germany
Published: June 4, 2025
2025 TMAP Co-Chairs Bahia Alyafi and Conny Schmitt provide a preview of what registrants can expect from the first Trademark Administrators and Practitioners (TMAP) Meeting in Europe since 2019—shedding light on the educational offerings and offering advice on how to make the most of the Meeting’s intimate atmosphere.
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BRAND & NEW EPISODE
The Intersection of IP and Global Competitiveness: A Conversation with Former USPTO Commissioner David Gooder
In this episode of Brand & New, INTA Chief Policy Officer Heather Steinmeyer speaks with David Gooder, INTA’s new Senior Advisor and former USPTO Commissioner for Trademarks, about the evolving role of global IP offices. Recorded at the 2025 Annual Meeting in San Diego, their conversation explores how IP offices balance user needs with broader competitiveness goals—and what that means for the future of trademark systems worldwide.
Listen NowThe Effect of Greenwashing and Greenhushing on Brand Value
Discover how greenwashing and greenhushing impact brand value—and what that means for your organization
Shattering Systemic Barriers: How to Advance Gender Diversity in the Intellectual Property Profession
While efforts are underway to improve the representation of female practitioners in the IP industry, more needs to be done to combat prejudices faced by women in the workplace and to promote healthy work-life integration.
Features
Get expert insight into the issues influencing the present and transforming the future of trademarks and brands. We explore current and evolving trends and practice issues, and interview leaders and visionaries from across the industry.
Law & Practice
With a constant eye on developments that our community needs to follow, practitioners from around the world report on legal proceedings and proposed and actual changes in laws and regulations to keep you up to date.
INTA Research
Our studies contribute significantly to the IP field and beyond, providing critical data that inform our members, as well as policymakers, the C-Suite, entrepreneurs, media, and consumers.
Industry Research
Make data-driven decisions and strengthen your strategic guidance. Taking a deep dive into significant issues of our time, we highlight our own studies and other industry research.
Industry Updates
We bring you news from myriad sources to keep you informed about key industry issues and trends. This includes an ongoing series to update brand owners on online service providers’ efforts to curb counterfeiting, and represents our collaborative initiatives to fight the proliferation of counterfeit goods online and elsewhere.
INTA Insights
Our members succinctly share their take on hot topics relating to brands and IP. Our video series serves to inform and prompt thought among brand owners, IP practitioners, entrepreneurs, government officials and academics as well as consumers.
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