Perspectives
Content and conversations that elevate the profession and illuminate the most important issues brand owners and trademark and intellectual property (IP) practitioners are talking about.
Our global contributors put into perspective business-critical trends, legal and regulatory developments, and research findings that can help you prepare for today and plan for the future.
Interviews
Exploring AI’s Role in Trademark Administration
Published: July 15, 2026
This year’s TMAP program comes at a moment when artificial intelligence (AI) is rapidly reshaping how legal and trademark teams work.
Interviews
China’s New Trademark Law: Its Biggest Overhaul in Years
Published: July 28, 2026
According to the World Bank, since 1978, the beginning of China’s “reform and opening up” policy, GDP growth has averaged over nine percent a year, lifting almost 800 million people out of extreme poverty and transforming China from a low-income to upper-middle-income jurisdiction.
BRAND & NEW EPISODE
Stealth Trademark Filings: Strategy, Risk, and Reality
In a world where brand launches can leak in seconds, competitive intelligence is a reality, and social media amplifies everything, many companies are asking a simple question: How do we protect a brand before the world knows it exists?
Listen NowThe Effect of Greenwashing and Greenhushing on Brand Value
Discover how greenwashing and greenhushing impact brand value—and what that means for your organization
Shattering Systemic Barriers: How to Advance Gender Diversity in the Intellectual Property Profession
While efforts are underway to improve the representation of female practitioners in the IP industry, more needs to be done to combat prejudices faced by women in the workplace and to promote healthy work-life integration.
Features
Get expert insight into the issues influencing the present and transforming the future of trademarks and brands. We explore current and evolving trends and practice issues, and interview leaders and visionaries from across the industry.
Law & Practice
With a constant eye on developments that our community needs to follow, practitioners from around the world report on legal proceedings and proposed and actual changes in laws and regulations to keep you up to date.
INTA Research
Our studies contribute significantly to the IP field and beyond, providing critical data that inform our members, as well as policymakers, the C-Suite, entrepreneurs, media, and consumers.
Industry Research
Make data-driven decisions and strengthen your strategic guidance. Taking a deep dive into significant issues of our time, we highlight our own studies and other industry research.
Industry Updates
We bring you news from myriad sources to keep you informed about key industry issues and trends. This includes an ongoing series to update brand owners on online service providers’ efforts to curb counterfeiting, and represents our collaborative initiatives to fight the proliferation of counterfeit goods online and elsewhere.
INTA Insights
Our members succinctly share their take on hot topics relating to brands and IP. Our video series serves to inform and prompt thought among brand owners, IP practitioners, entrepreneurs, government officials and academics as well as consumers.
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