Perspectives
Content and conversations that elevate the profession and illuminate the most important issues brand owners and trademark and intellectual property (IP) practitioners are talking about.
Our global contributors put into perspective business-critical trends, legal and regulatory developments, and research findings that can help you prepare for today and plan for the future.
Features
The IP Trifecta: Using Trademark, Copyright, and Design Rights Together to Protect Products
Published: December 10, 2025
Darius Gambino Saul Ewing Philadelphia, Pennsylvania, USA Designs Committee
Julia Voegeli-Wenzl Notos Frankfurt, Germany Designs Committee
Slobodan Petošević CWB IP Luxembourg City, Luxembourg Designs Committee
Many jurisdictions allow applicants to use industrial design, copyright, and trademark laws to protect product designs. It pays to be aware how such protection works in the United States, the EU, and other European and Central Asian jurisdictions when an applicant wants to establish IP rights in its most valuable creations.
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Interviews
Charting the Future of American Innovation: A Conversation with USPTO Director John A. Squires
Published: November 12, 2025
Director Squires shares his immediate priorities for the USPTO and addresses key issues currently top of mind for IP professionals, including fraudulent trademark filings, patents and the Office’s innovation agenda, artificial intelligence (AI), return-to-office mandates, the U.S. federal government shutdown, and more.
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BRAND & NEW EPISODE
The Wild West of Web3
This episode of Brand & New takes you inside the fast-moving world of Web3, where brand protection meets blockchain.
Listen NowThe Effect of Greenwashing and Greenhushing on Brand Value
Discover how greenwashing and greenhushing impact brand value—and what that means for your organization
Shattering Systemic Barriers: How to Advance Gender Diversity in the Intellectual Property Profession
While efforts are underway to improve the representation of female practitioners in the IP industry, more needs to be done to combat prejudices faced by women in the workplace and to promote healthy work-life integration.
Features
Get expert insight into the issues influencing the present and transforming the future of trademarks and brands. We explore current and evolving trends and practice issues, and interview leaders and visionaries from across the industry.
Law & Practice
With a constant eye on developments that our community needs to follow, practitioners from around the world report on legal proceedings and proposed and actual changes in laws and regulations to keep you up to date.
INTA Research
Our studies contribute significantly to the IP field and beyond, providing critical data that inform our members, as well as policymakers, the C-Suite, entrepreneurs, media, and consumers.
Industry Research
Make data-driven decisions and strengthen your strategic guidance. Taking a deep dive into significant issues of our time, we highlight our own studies and other industry research.
Industry Updates
We bring you news from myriad sources to keep you informed about key industry issues and trends. This includes an ongoing series to update brand owners on online service providers’ efforts to curb counterfeiting, and represents our collaborative initiatives to fight the proliferation of counterfeit goods online and elsewhere.
INTA Insights
Our members succinctly share their take on hot topics relating to brands and IP. Our video series serves to inform and prompt thought among brand owners, IP practitioners, entrepreneurs, government officials and academics as well as consumers.
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